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Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a

customer retention and loyalty  the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer retention and loyalty


The Loyalty Connection: Secrets To Customer Retention And Increased Profits
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

customer retention and loyalty  Loyalty Connection: Secrets To Customer Retention And Increased Profits Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability. Read More...
Best-in-class Marketers Drive Enhanced Customer Loyalty
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and

customer retention and loyalty  in-class Marketers Drive Enhanced Customer Loyalty The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results. Read More...
I-Impact Predicts Your Customer Retention!
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer

customer retention and loyalty  modeling product on increasing customer retention and thus lowering churn (the telecommunication industry uses churn to describe the turnover of users of a service). Product Definition In particular, I-Impact has targeted the banking and the wireless telecommunication industries where customer retention and churn are a key concern. Predictive modeling is a statistical calculation that allows companies to identify their profitable customers and their long term behavior. The objective is to make sure Read More...
Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing

customer retention and loyalty  Winning Customer Strategies , Customer Retention Strategy , Measuring Your Customer Strategies , Customer Strategy Provides , Enhances Customer Strategy , Evolving Your Customer Strategy , Make Customer Strategies , Understand Customer Strategies , Customer Satisfaction Lost Customer , Customer Service Strategies , Managing Customer Relationships . The extraordinary circumstances of the current economic crisis have changed the operating rules for companies of every size, in every industry. Tactics used Read More...
Customer Relationship Management and Social Networks-They're Related How, Again?
No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a

customer retention and loyalty  the vendors involved with customer relationship management (CRM) as we know it, integrates social networking tools with their CRM and enterprise platforms yet. But why not, you ask? Well, why should they? They don't really understand the value of social networking. Nor do I imagine do you for the most part. So, let's answer the question so that both the CRM vendors and integrators—and you—will get it and be comfortable with the idea that it's time to move ahead with the new business models that Read More...
Customer Centricity: The Devil Lies in the Details
The purpose of this white paper is to help readers understand the importance of customer-centricity in today's highly competitive and constantly evolving

customer retention and loyalty  Centricity: The Devil Lies in the Details The purpose of this white paper is to help readers understand the importance of customer-centricity in today's highly competitive and constantly evolving business landscape. Its aim is to remove misconceptions and guide you to achieve true customer-centricity. Read More...
A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located

customer retention and loyalty  New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind? What do you think about when you think customer relationship management (CRM)? My bet is that you'll think that it's marketing, sales, and support functions, or a strategy that is designed to garner customer commitments of some sort, or an outlook and set of practices that will drive customer behaviors when it comes to product or services sales—and the words up-sell and cross-sell will be prominent Read More...
Customer Communication: Managing the Digital Deluge
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can

customer retention and loyalty  a multichannel approach to customer relationship management (CRM). Read More...
SAP Customer Success Story


customer retention and loyalty  Customer Success Story Read More...
Customer-centric CRM
Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience

customer retention and loyalty  CRM Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships. Read More...
Managing Customer Returns and RMAs
There are common and unique variations to returned material authorizations (RMAs) that can compound a company’s enterprise resource planning (ERP) system

customer retention and loyalty  Customer Returns and RMAs Returned material is a significant issue in some manufacturing and distribution companies. Each step in the returned material authorization (RMA) process typically involves variations, and the compounding effect of these variations in a multistep process can quickly lead to extremely complex business processes and enterprise resource planning (ERP) system functionality. A key issue is whether standard ERP functionality can be simple, yet robust enough to handle common Read More...
The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

customer retention and loyalty  Positioning Part Four: The Customer The Three Cs of Successful Positioning Part Four: The Customer Featured Author - Lawson Abinanti - March 29, 2005 Introduction There is no easy, off-the-shelf way to uncover a strong positioning for your business-to-business (B2B) software or service. By definition, every positioning must be unique to be effective. But there is a cut-to-the-chase question that will get you right to the heart of it: What is my target audiences' most pressing problem? Answer that, and Read More...
Integrating Customer Relationship Management through Software As A Service
The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite

customer retention and loyalty  Customer Relationship Management through Software As A Service The CRM Marketplace According to the research firm Gartner , in the past year alone, more then $3.5 billion (USD) was spent on new customer relationship management (CRM) software licenses, but the top four CRM vendors ( SAP, Siebel, PeopleSoft, and Oracle ) accounted for only 38 percent of this total CRM revenue. Part two of the Comparing On Demand Customer Relationship Management Service Alternatives series. So, despite Oracle's Read More...

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