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Documents related to » cymbic


What s Really Driving Business Intelligence?
Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing information overload, tracking corporate goals, and improving competitive response. However, a deeper drive for BI stems from the need to quantify the intangibles that underlie the market value of a business.

CYMBIC: Kenton is president of Cymbic, a San Francisco (US) marketing agency and consulting firm specializing in marketing management for technology companies. He is a regular columnist for Business Week Online , the editor of Marketonomy.com, and a frequent author and speaker on emerging marketing trends, including competitive intelligence, analytics, marketing effectiveness and accountability. He can be reached at ckenton@cymbic.com .
3/11/2005


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