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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 cymbic


What's Really Driving Business Intelligence?
Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing information overload, tracking

cymbic  Kenton is president of Cymbic, a San Francisco (US) marketing agency and consulting firm specializing in marketing management for technology companies. He is a regular columnist for Business Week Online , the editor of Marketonomy.com, and a frequent author and speaker on emerging marketing trends, including competitive intelligence, analytics, marketing effectiveness and accountability. He can be reached at ckenton@cymbic.com .

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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What's Really Driving Business Intelligence?


Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing information overload, tracking corporate goals, and improving competitive response. However, a deeper drive for BI stems from the need to quantify the intangibles that underlie the market value of a business.

cymbic   Read More