Today, most people acknowledge that big data is more than a fad and is a proven model for leveraging existing information sources to make smarter, more immediate decisions that result in better business outcomes. Big data has already been put in use by companies across vertical market segments to improve top- and bottom-line performance. As unstructured data becomes a pervasive source of business intelligence, big data will continue to play a more strategic role in enterprise information technology (IT). Companies that recognize this reality—and that act on it in a technologically, operationally, and economically optimized way—will gain sustainable competitive advantages.
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