Documents » data quality a survival guidefor marketing.
Abstract: Today’s mobile software companies face a daunting challenge: How can they achieve
quality while getting to market swiftly? After all, speed is king in the mobile market. The trade-off between speed and
quality in mobile software development is an illusion—or should be. Get a closer look at the situation with a framework that presents a way to use
quality assurance (QA) processes to accelerate development.
PubDate: 10/20/2009 8:01:00 AM
Abstract: Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and company policies that set expectations and establish data management procedures, we will explore applications and tools that help reduce the negative impact of poor data quality. Some CRM application providers like Interface Software have definitely taken data quality seriously and are contributing to solving some data quality issues.
Abstract: When your quality control plan is complex because there are many features to control—and it involves many people—you need to pay special attention to your quality control process. Also, a complex plan places high demands on your software solution. Discover how an online integrated factory information system can work across production, job tracking, spoilage, and quality to support all of your quality control processes.
Abstract: Every record that fails to meet standards of quality can lead to lost revenue or unnecessary costs. A well-executed data quality initiative isn’t difficult, but it is crucial to getting maximum value out of your data. In small companies, for which every sales lead, order, or potential customer is valuable, poor data quality isn’t an option—implementing a thorough data quality solution is key to your success. Find out how.
Abstract: Quality does not start at the receiving dock and end at the shipping dock. The focus on the supply chain demands that the quality department be involved from the beginning to the end of the supply chain.
Abstract: Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.
Abstract: In today’s global market, providing quality products and services is essential for any manufacturer’s continued growth—but maintaining a competitive edge is not always easy. For success, quality awareness must begin at the conception of the product and continue throughout the various stages of its development. To improve in this area, many manufacturers are now adopting the total quality management (TQM) approach.
Abstract: In today’s world, current and future customers are interested to know whether or not you have implemented a quality control system. Some customers will demand International Organization for Standards (ISO) certification, and others may just ask about it. Whatever their requirements, having a quality control system assures your customers that the products and services you offer are of high quality.
Abstract: Companies are fighting a constant battle to integrate business data and content while managing data quality. Data quality serves as the foundation for business intelligence (BI), enterprise resource planning (ERP), and customer relationship management (CRM) projects. Learn more about software that unifies leading data quality and integration solutions—helping your organization to move, transform, and improve its data.
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
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Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.
Abstract: Data quality sounds like a motherhood and apple pie issue, of course we want our data to be right. However, very few enterprises get serious about it. Maybe that's because the cost of data quality is hidden. That cost can be huge.
Abstract: As an enterprise’s data grows in volume and complexity, a comprehensive data quality strategy is imperative to providing a reliable business intelligence environment. This article looks at issues in data quality and how they can be addressed.
Abstract: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.