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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database direct marketing  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups, Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » database direct marketing


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

database direct marketing  includes a centralized marketing database and an integrated marketing toolset providing the capability to manage email, direct mail, surveys, landing pages and web tracking. Utilizing a single platform in place of several point solutions will reduce overall technology expenditures, increase productivity by minimizing the shufle of data between systems, and provide better visibility into touch points with prospects and customers. Web Analytics Integrated with Email Marketing Improves Performance The use Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

database direct marketing  out, if a merchant's database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend's preferences and not yours. Response Logic's solution to the second problem is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile Read More
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

database direct marketing  automation application: Centralized Marketing Database aggregating data with the ability to integrate with CRM systems Rules-Based Marketing Engine driving subsequent communications based on previous interactions Lead Scoring with Dynamic Routing automatically delivering qualified leads to the appropriate sales professional Integrated Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, Read More
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

database direct marketing  and a single integrated database, and currently operate in some of the largest, most complex, and demanding IT environments. PROS has developed a configuration workbench for deploying software modules, to mitigate the need for custom coding. This facility consists of a library of more than 40 functions, a rule editor, a segmentation modeling feature, and administrative interfaces to enable implementation teams to work with a common code base to expose features; define or arrange rules, formulas, Read More
IBM to Sell Aptiva Direct
IBM announced plans to stop selling its Aptiva line of PCs through retail outlets.

database direct marketing  to Sell Aptiva Direct IBM to Sell Aptiva Direct R.A. Krause - October 20th, 1999 Event Summary October 18, 1999 International Business Machines Corp. announced that, starting January 1, 2000 it will only sell its Aptiva line of consumer PCs through its ShopIBM website. This move follows on the heels of its recent announcement of cuts in the PC organization (See TEC News Analysis article: IBM to Make Cuts in PC Business Real Change, or Just Buying Time? 10/13/99). Although the Aptiva is aimed Read More
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

database direct marketing   Read More
Oracle Database 11g High Availability
A highly available IT infrastructure is a critical success factor for businesses in today’s fast moving and “always on” economy. But the traditional approach to

database direct marketing  Database 11g High Availability A highly available IT infrastructure is a critical success factor for businesses in today’s fast moving and “always on” economy. But the traditional approach to building high availability infrastructure is expensive to implement and rarely meets user’s service level expectations. Learn how technologies available in the Oracle Database 11g can help you avoid costly downtime and recover quickly from unavoidable failures. Read More
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

database direct marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

database direct marketing  crm comparison,crm comparisons,crm implementation,crm implementation cost,crm implementation failure,crm implementation methodology,crm implementation strategy,crm implementations,crm product,crm products,crm provider,crm providers,crm service,crm services,crm software comparison Read More
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

database direct marketing  SAP,crm,online customer relationship management,customer relationship management services,customer relationship management application,customer relationship management model,define customer relationship management,providing customer relationship management,presentation on customer relationship management,customer service,marketing management,microsoft customer relationship management,customer management,microsoft dynamics crm,microsoft crm Read More
Oracle Sets Date for Database In-Memory Release
The Oracle Database In-Memory is Oracle’s answer to the in-memory database race that has been heating up over the last couple of years. Oracle Database In

database direct marketing  Sets Date for Database In-Memory Release Oracle CEO Larry Ellison took center stage at a special event to announce the planned release of the Oracle Database In-Memory . The Oracle Database In-Memory is Oracle’s answer to the in-memory database race that has been heating up over the last couple of years. Oracle originally announced the in-memory solution during last year’s Oracle OpenWorld conference. The Oracle Database In-Memory demonstrated from 100x to more than 1000x speedup for enterprise Read More
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

database direct marketing  sales and marketing software evaluation,compare sales marketing solutions,select sales marketing software,sales marketing systems comparisons,evaluation solutions for marketers,business management,product service sale,product standard,product lifecycle,plm system comparisonsbusiness intelligence,evaluation business performance management solutions,sales force automation,sfa software selectionenterprise marketing management,crm,crm selection,merchandising systems selection,mrm solution comparisons,strategies. Read More

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