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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

database direct marketing  SAP,marketing management,management marketing,management courses,customer relationship management,brand management,campaign management,marketing and management,marketing management software,sales marketing management,marketing sales management,syllabus management,marketing management jobs,management courses online,business marketing management Read More...

Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » database direct marketing


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

database direct marketing  out, if a merchant s database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend s preferences and not yours. Response Logic s solution to the second problem is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

database direct marketing  Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana, Read More...
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

database direct marketing  Engagement Systems,crm,crm system,customer relationship management system,manage customers,track customer behavior,track buyer behavior,return on investment,return on marketing investment,ROI,ROMI,automated marketing,sales and marketing,sales and marketing collaboration,sales leads Read More...
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

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Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

database direct marketing  Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Read More...
Centralized Management for UNIX, Linux, Mac, Web, and Database Platforms
Integrating UNIX, Linux, Mac, Web, and database platforms includes securing all systems with the same authentication, authorization, and group policy services you use for Windows. How can this be done, without intrusive reconfiguration of your existing systems, while still providing the necessary granular administrative control? Learn how to leverage a centralized identity management tool leveraged with Active Directory.

database direct marketing   Linux, Mac, Web, and Database Platforms Centralized Management for UNIX, Linux, Mac, Web, and Database Platforms Source: Centrify Document Type: White Paper Description: Integrating UNIX, Linux, Mac, Web, and database platforms includes securing all systems with the same authentication, authorization, and group policy services you use for Windows. How can this be done, without intrusive reconfiguration of your existing systems, while still providing the necessary granular administrative control? Learn Read More...
Ariba Goes Direct To (And From) The Source
Ariba will extend the capabilities of its B2B Commerce Platform by providing capabilities for buyers and sellers of direct and indirect materials to negotiate, trade and collaborate.

database direct marketing  Ariba Goes Direct To (And From) The Source Ariba Goes Direct To (And From) The Source D. Geller - July 13, 2000 Read Comments D. Geller - July 13, 2000 Event Summary eProcurement giant Ariba, Inc. (NASDAQ:ARBA) will acquire SupplierMarket.com, a company with expertise in Internet-based collaborative sourcing of direct and indirect materials. The purchase is for $580.8 million in stock. SupplierMarket.com had been expected to raise $100 million through a stock offering. Its initial valuation was to have Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
<!--StartFragment--> The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

database direct marketing  SAP’s SME Product Marketing Team Tells All (or Most of it, at least) » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection Read More...

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