X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 database marketing analysis


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing analysis  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups,

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Start Now

Documents related to » database marketing analysis

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

database marketing analysis   Read More

Analysis of Novell and EAI Vendor Talarian Alliance


Novell«, Inc. and Talarian« Corporation today announced a technology and marketing alliance in which the companies will work together to embed Talarian's real-time infrastructure software in Novell products and make it available to the worldwide community of Novell developers and users. The alliance combines Novell's directory technology with Talarian's real-time middleware.

database marketing analysis   Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

database marketing analysis   Read More

SAP's Dr. Peter Barth on Client/Server and Database Issues with SAP R/3


To address questions for a TEC customer, we interviewed Dr. Peter Barth, Technology Marketing Manager for SAP AG in Walldorf, Germany. The conversation covered issues in the areas of client/server architecture and database management used by the SAP R/3 Enterprise Resource Planning suite of products.

database marketing analysis   Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

database marketing analysis   Read More

Data Management and Analysis


From a business perspective, the role of data management and analysis is crucial. It is not only a resource for gathering new stores of static information; it is also a resource for acquiring knowledge and supporting the decisions companies need to make in all aspects of economic ventures, including mergers and acquisitions (M&As).

For organizational growth, all requirements and opportunities must be accurately communicated throughout the value chain. All users—from end users to data professionals—must have the most accurate data tools and systems in place to efficiently carry out their daily tasks. Data generation development, data quality, document and content management, and data security management are all examples of data-related functions that provide information in a logical and precise manner.

database marketing analysis   Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

database marketing analysis   Read More

Database Development


Expectations of the business community from the database development domain are high, but slightly unsettled. The customer community worldwide needs to understand that while there are common threads among relational databases, they also nurture important differences. Find out what they are.

database marketing analysis   Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

database marketing analysis   Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

database marketing analysis   Read More