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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing analysis  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups, Read More...

SAP's Dr. Peter Barth on Client/Server and Database Issues with SAP R/3
To address questions for a TEC customer, we interviewed Dr. Peter Barth, Technology Marketing Manager for SAP AG in Walldorf, Germany. The conversation covered

database marketing analysis  Barth on Client/Server and Database Issues with SAP R/3 Event Summary To answer questions for a Technology Evaluation Center customer, a large utility in the northeastern United States, TEC interviewed Dr. Peter Barth, Technology Marketing Manager for SAP AG in Walldorf, Germany. Dr. Barth works for Corporate Technology Marketing, where his main focus is basis technology, the Business Framework and new technologies. After graduating from the Universities of Nancy in France and Saarbruecken, Dr. Barth Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea...
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Documents related to » database marketing analysis


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

database marketing analysis  automation application: Centralized Marketing Database aggregating data with the ability to integrate with CRM systems Rules-Based Marketing Engine driving subsequent communications based on previous interactions Lead Scoring with Dynamic Routing automatically delivering qualified leads to the appropriate sales professional Integrated Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, Read More...
Analysis of SAS Institute and IBM Intelligence Alliance
The SAS Institute and International Business Machines announced a new business intelligence relationship on January 24, 2000. IBM has announced that it is

database marketing analysis  for IBM DB2 Universal Database should be strongly interested in this development. The ability to access solutions for customer relationship management and extended supply chain solutions should be especially intriguing. We believe that the combination of SAS's strong business intelligence solutions and IBM's global sales and consulting forces will make a powerful combination. The question for customers will be whether this is just a marketing alliance or an actual combination of powerful products at the Read More...
Server Platform Situational Analysis: IBM AS/400
Customers value IBM's AS/400's reliability, stability, and security. However, despite its impressive performance and use of independent software vendors to

database marketing analysis  integrated applications using Open Database Connectivity (ODBC) to access DB2 on the iSeries. iSeries Navigator GUI was also designed so that the product could integrate well with Windows, and the function is now also available (with iSeries Power5 Release 3 ) from a browser. However, these developments are not widespread, public knowledge. Customer Requirements Change Therefore, while the product's configuration has worked well for more than ten years, from the late 1990s on, customers' requirements for Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

database marketing analysis  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

database marketing analysis  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

database marketing analysis  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

database marketing analysis  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

database marketing analysis  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

database marketing analysis  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More...
Oracle Announces a Database Fire Sale
On December 16, Oracle Corporation announced lower software and support prices for the Oracle8i database. Specifically, the price of Oracle8i Standard Edition

database marketing analysis  Announces a Database Fire Sale Event Summary REDWOOD SHORES, Calif., Dec. 16 /PRNewswire/ Today, Oracle Corp. announced lower software and support prices for the Oracle8i database. Specifically, the price of Oracle8i Standard Edition was lowered 40% from $25 per power unit to $15 per power unit, while Oracle8i Enterprise Edition was cut 50% from $200 per power unit to $100 per power unit. Every time we lower prices we sell more software, said Larry Ellison, Oracle Chairman and CEO. Just about Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

database marketing analysis  Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
Unified Business Performance Management: How to Streamline Budgeting, Reporting, Analysis, and Forecasting
Why aren’t most companies able to achieve exceptional performance given that they have standard budgeting, analysis, and forecasting processes in place? It is

database marketing analysis  financial forecasting,financial analysis,financial reporting,financial budgeting,bpm,business performance management,financial reporting and analysis,financial analysis report,financial reporting software,business performance management solutions,financial reporting financial statement analysis and valuation,business performance management systems,financial analysis and reporting,business performance management tools,business performance management software Read More...
SAP HANA: From Database to Platform
At the end of 2009, SAP launched SAP HANA, an in-memory, column-row based database management system with capabilities within both OLTP and OLAP environments

database marketing analysis  HANA: From Database to Platform At the end of 2009, SAP launched SAP HANA, an in-memory, column-row based database management system with capabilities within both OLTP and OLAP environments. In June of 2012, SAP announced that HANA had become the fastest growing technology in the company’s history. In this report, TEC Senior BI and Data Management Analyst Jorge García gives an overview of the history, functionality, and benefits and challenges of SAP HANA, and explores SAP’s strategy for the Read More...

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