X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 database marketing analyst


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

database marketing analyst  automation application: Centralized Marketing Database aggregating data with the ability to integrate with CRM systems Rules-Based Marketing Engine driving subsequent communications based on previous interactions Lead Scoring with Dynamic Routing automatically delivering qualified leads to the appropriate sales professional Integrated Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads,

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » database marketing analyst

Sage Analyst Day 2011: Not your Older Brother’s Sage - Part 2


Part 1 of this series analyzed the transformative events during the last few years at Sage Group, Plc (LSE: SGE) and its Sage North America subsidiary. These changes have led to the company’s analyst day held in Boston in February 2011, where Sage took a giant leap towards clarifying its position in the market. The analyst day started with Sage Group’s CEO Guy Berruyer’s and

database marketing analyst  operations in terms of database tools, instance management, provisioning, network bandwidth, monitoring portal, recovery, support, etc. Given  multi-tenancy  traits on the application layer, Sage SalesLogix partners can still get a piece of action by taking care of applications configuration, integration, customization, and administration. Sage’s Entry-Level Web Strategy Sage plans to offer small businesses a choice between full on-premise solutions with connected services or fully multi-tenant SaaS Read More

Meet the New (Revolutionized) Progress Software


According to TEC principal analyst P.J. Jakovljevic, some solid, growing, and profitable software companies never get the respect they deserve. Progress Software is one such company. Its OpenEdge platform is now fully enabled for business process management and for the cloud, and it has a winning team of acquisitions. Has Progress finally found the right balance of revenue streams and diversification to be more than the sum of its parts?

database marketing analyst  their business logic and database needs they have had to turn elsewhere—say, Microsoft’s more attractive .NET UI . Not only does this hinder Progress’ visibility in the market, but also there is a danger of an ISV switching to a more recognized platform with a familiar UI. Along similar lines, the lack of a native business intelligence (BI) framework has been another drag on the platform. OpenEdge Partners: Should I Stay or Should I Go? Progress’ application partners cover a broad range of Read More

Microsoft Analyst Event Part Three: What Else Can Dynamics Do, and What’s Next?


Microsoft recently held its annual Dynamics Fall Analyst Event (FAE) in Redmond, Washington, where news about the company’s Windows 8 platform (see Part One of this blog series) and Microsoft Dynamics products (see Part Two of this blog series) was released. Among the demos and tours was info on some of the lesser-known data platforms and business intelligence (BI) capabilities for Microsoft

database marketing analyst  hybrid in-memory and traditional databases will be a less risky strategy to most CIOs and value added resellers (VARs). Microsoft is a bit mum on its machine learning/predictive analytics efforts that are still in the lab and in collaboration with some universities worldwide (see the related NY Times article ) . But it is likely that the upcoming solution will work on retail store demand predictions based on point-of-sale (POS) data streams. Other solution ideas are “social in context” (i.e., more Read More

Interview with Eron Kelly, General Manager, SQL Server Product Marketing


Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

database marketing analyst  with Eron Kelly, General Manager, SQL Server Product Marketing Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014. Read More

Inprise/Borland Challenges Other Vendors to Open-Source Their Database Code


In a move which will challenge other database vendors to open-source their SQL databases, Inprise/Borland Corporation has announced it is releasing the source code for its InterBase 6 cross-platform SQL database. It will provide the database on multiple platforms, including Linux, Windows NT, and Sun Solaris, make the database available at no charge, and spin the InterBase division off into a separate company.

database marketing analyst  Vendors to Open-Source Their Database Code Event Summary SCOTTS VALLEY, Calif. - January 3, 2000 - Inprise Corporation (Nasdaq: INPR) today announced that it plans to jump to the forefront of the Linux database market by open-sourcing InterBase 6, the new version of its cross-platform SQL database. Inprise plans to release InterBase in open-source form for multiple platforms, including Linux, Windows NT, and Solaris, make the database available at no charge, and spin the InterBase division off into a Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

database marketing analyst  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

database marketing analyst  the Social Data Flood into Solid Marketing Decisions Read More

Welcome Analyst Sanjeev Pal


It gives me immense pleasure to join the analyst team at TEC. As all of us know, the information technology (IT) landscape is changing rapidly, and the practices and trends that existed five years ago are considered antiquated today. Further, enterprise software users are being challenged to innovate with existing resources, while both software vendors and end users are facing an increasingly

database marketing analyst   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

database marketing analyst  organizations have multiple customer databases, which hinders effective analysis and decision making. Marketing can champion the consolidation of customer data to attain a holistic one version of the truth about customers, serving as the owner and high-level architect, articulating the benefits, and helping to promote the necessary technology programs. One premium auto company had 10 different customer databases across its organization; by consolidating these into a single database, the company Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

database marketing analyst  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More

Research Analyst Job Opportunity


We're seeking a couple research analysts to join our team in Montreal (our headquarters). Essentially we'd like additional research analysts for enterprise software subjects such as BI, asset management, ERP, etc. Candidates must be able to apply critical thinking skills to all aspects of their research. If the following job description interests you, please contact us. A

database marketing analyst   Read More

Oracle Sets Date for Database In-Memory Release


The Oracle Database In-Memory is Oracle’s answer to the in-memory database race that has been heating up over the last couple of years. Oracle Database In-Memory is scheduled for general availability in July and will run on all hardware supported by Oracle Database 12c.

database marketing analyst  Sets Date for Database In-Memory Release Oracle CEO Larry Ellison took center stage at a special event to announce the planned release of the Oracle Database In-Memory . The Oracle Database In-Memory is Oracle’s answer to the in-memory database race that has been heating up over the last couple of years. Oracle originally announced the in-memory solution during last year’s Oracle OpenWorld conference. The Oracle Database In-Memory demonstrated from 100x to more than 1000x speedup for enterprise Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

database marketing analyst  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More