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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 database marketing analyst


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

database marketing analyst  automation application: Centralized Marketing Database aggregating data with the ability to integrate with CRM systems Rules-Based Marketing Engine driving subsequent communications based on previous interactions Lead Scoring with Dynamic Routing automatically delivering qualified leads to the appropriate sales professional Integrated Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » database marketing analyst

Microsoft Analyst Event Part Three: What Else Can Dynamics Do, and What’s Next?


Microsoft recently held its annual Dynamics Fall Analyst Event (FAE) in Redmond, Washington, where news about the company’s Windows 8 platform (see Part One of this blog series) and Microsoft Dynamics products (see Part Two of this blog series) was released. Among the demos and tours was info on some of the lesser-known data platforms and business intelligence (BI) capabilities for Microsoft

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Sage Analyst Day 2011: Not your Older Brother’s Sage - Part 2


Part 1 of this series analyzed the transformative events during the last few years at Sage Group, Plc (LSE: SGE) and its Sage North America subsidiary. These changes have led to the company’s analyst day held in Boston in February 2011, where Sage took a giant leap towards clarifying its position in the market. The analyst day started with Sage Group’s CEO Guy Berruyer’s and

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Meet the New (Revolutionized) Progress Software


According to TEC principal analyst P.J. Jakovljevic, some solid, growing, and profitable software companies never get the respect they deserve. Progress Software is one such company. Its OpenEdge platform is now fully enabled for business process management and for the cloud, and it has a winning team of acquisitions. Has Progress finally found the right balance of revenue streams and diversification to be more than the sum of its parts?

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December 2012 Boston Analyst Roadshow Snapshot


I am glad I was among the analysts invited to the traditional December analyst roadshow, which takes place in the beautiful city of Boston, by the event organizer, Judith Rothrock, the energetic and vibrant president of JRocket Marketing. In this event, several software vendors announce their latest software offerings and convene with analysts for friendly and informal discussions. The 2012 event

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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Research Analyst Job Opportunity


We're seeking a couple research analysts to join our team in Montreal (our headquarters). Essentially we'd like additional research analysts for enterprise software subjects such as BI, asset management, ERP, etc. Candidates must be able to apply critical thinking skills to all aspects of their research. If the following job description interests you, please contact us. A

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Database Development


Expectations of the business community from the database development domain are high, but slightly unsettled. The customer community worldwide needs to understand that while there are common threads among relational databases, they also nurture important differences. Find out what they are.

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