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Software Functionality Revealed in Detail
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 database marketing careers


Oracle Gets SAP'ed by IBM
SAP AG (NYSE: SAP) and IBM (NYSE: IBM) today announced an agreement to expand their global sales, marketing and development relationship. As part of this

database marketing careers  facilities and preferred deployment database to DB2 UDB (Universal Database, which is the name for DB2 versions 5.0 and higher.) Now SAP has also abandoned Oracle, and is standardizing on DB2. According to SAP, benchmarks show DB2 performs around twice as fast as Oracle and SAP applications already use many other IBM products, including OLAP and data mining. (TEC predicted this development in September, see Vendor Challenges in Oracle Co. - Internet Paradigm Boosts Applications Growth , September 1, 19

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » database marketing careers

Are You Adequately Protecting Your IT Infrastructure Components Inside the Firewall?


Components such as applications, databases, web servers, directories, and operating systems rely mostly on built-in security features. But passwords and privileges are hardly enough, considering that many users have elevated privileges and fail to follow established corporate procedures.

database marketing careers  many users, such as database administrators (DBAs) and system administrators, have elevated privileges—meaning that there’s no guarantee that a company’s change policies are actually being followed? Just because your IT organization has deployed security products or IT components with best-in-class security features, it doesn’t mean they are being used properly. They may not be used in the way they have been intended, or as often as required, to fully protect your valuable IT assets. As a result, Read More

The "S" in SAP Doesn't Stand for Security (that goes for PeopleSoft too)


During the course of product evaluations for a customer, the Technology Evaluation Center has uncovered a potential security hole in SAP R/3's three-tier architecture. SAP has revealed that they expect the database or third party products to handle security between the application server and the database server. If the client does not take these extra measures, the master password for the SAP database instance travels over the network in the clear, and can be captured. PeopleSoft has the same issue.

database marketing careers  password for the SAP database instance travels over the network in the clear, and can be captured. PeopleSoft has the same issue. The original answer to TEC's questions to Dr. Peter Barth, Technology Marketing Manager for SAP AG in Walldorf, Germany, was With all the customers using SAP R/3, I have never heard this question before. We will have to investigate it further. Further investigation by Walldorf revealed the following response: SAP supports for the connection between database and application s Read More

Winning the War for Talent in the High-tech Industry


People—that is, talent—are at the heart of any strategy to master the business challenges of high-tech companies. For best results, human resources (HR) organizations must transform from taking the role of service provider to that of strategic business partner. Find out about the four imperatives a successful HR organization must address in order to develop a competitive HR strategy and win the war for talent.

database marketing careers  Area | High-Tech Industry Database | Strategies High-Tech Industry | HR Human Resources | HR High Technology Industry | HR Hightech Activities | HR HI-Tech Industry Development | HR Hightech Industry Leads | HR Booming High-Tech Industry | HR Hightech Industry | HR High-Tech Leader | HR High Technology Industrialization | HR Promoting High-Tech Industry | HR High-Tech Industry Business | HR HI-Tech Industry Vigorous | HR HI-Tech Industry Strategic | HR High Tech Industry Booms | HR Boost HI-Tech Industry Read More

Performance and Talent Management Solutions


Many companies struggle to adapt to their ever-changing workforce, as employees start the job and then leave for better offers. Competition is fierce—and retaining highly skilled job candidates has never been more difficult. In order to achieve their business goals and stay competitive, many companies are turning to integrated talent management (ITM). Find out how you can get started on your ITM development plan today.

database marketing careers  to and from multiple database environments and integrating the Cornerstone OnDemand ITM suite with billing systems, compensation-management systems, sales-tracking systems and more. Halogen Software offers three different levels of implementation packages, depending on how involved you want to be, and Vurv Technology will also aid in systems integration. Taleo's integration capabilities are built on an SOA called the Taleo Integration Framework. Taleo offers two standard integration packages to work on th Read More

Lowering Your IT Costs with Oracle Database 11g Release 2


New versions of database software and operating systems (OSs) come out regularly. In the past, upgrading the database and OS for individual environments has been very expensive and a never-ending job—by the time all the business systems are upgraded, it’s time to start again. This white paper discusses Oracle Database 11g Release 2, which reduces the cost and risk associated with making these changes.

database marketing careers  IT Costs with Oracle Database 11g Release 2 New versions of database software and operating systems (OSs) come out regularly. In the past, upgrading the database and OS for individual environments has been very expensive and a never-ending job—by the time all the business systems are upgraded, it’s time to start again. This white paper discusses Oracle Database 11g Release 2, which reduces the cost and risk associated with making these changes. Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

database marketing careers  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

database marketing careers  the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

database marketing careers  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

database marketing careers  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a cus Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

database marketing careers  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

database marketing careers  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

database marketing careers  Buyer's Guide to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

database marketing careers  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

database marketing careers  the Social Data Flood into Solid Marketing Decisions Read More