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Oracle Gets SAP'ed by IBM
SAP AG (NYSE: SAP) and IBM (NYSE: IBM) today announced an agreement to expand their global sales, marketing and development relationship. As part of this

database marketing careers  facilities and preferred deployment database to DB2 UDB (Universal Database, which is the name for DB2 versions 5.0 and higher.) Now SAP has also abandoned Oracle, and is standardizing on DB2. According to SAP, benchmarks show DB2 performs around twice as fast as Oracle and SAP applications already use many other IBM products, including OLAP and data mining. (TEC predicted this development in September, see Vendor Challenges in Oracle Co. - Internet Paradigm Boosts Applications Growth , September 1, Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » database marketing careers


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During the course of product evaluations for a customer, the Technology Evaluation Center has uncovered a potential security hole in SAP R/3's three-tier

database marketing careers  password for the SAP database instance travels over the network in the clear, and can be captured. PeopleSoft has the same issue. The original answer to TEC's questions to Dr. Peter Barth, Technology Marketing Manager for SAP AG in Walldorf, Germany, was With all the customers using SAP R/3, I have never heard this question before. We will have to investigate it further. Further investigation by Walldorf revealed the following response: SAP supports for the connection between database and application s Read More...
Are You Adequately Protecting Your IT Infrastructure Components Inside the Firewall?
Components such as applications, databases, web servers, directories, and operating systems rely mostly on built-in security features. But passwords and

database marketing careers  many users, such as database administrators (DBAs) and system administrators, have elevated privileges—meaning that there’s no guarantee that a company’s change policies are actually being followed? Just because your IT organization has deployed security products or IT components with best-in-class security features, it doesn’t mean they are being used properly. They may not be used in the way they have been intended, or as often as required, to fully protect your valuable IT assets. As a result, Read More...
Is Oracle Becoming Invincible?
On June 20, Oracle Corporation, the leading provider of database and enterprise software applications, announced its fiscal 2000 results, claiming that it has

database marketing careers  rate (See Figure 2). Database software sales increased 12% to $1.2 billion. Consulting, education and support revenues increased 7% to $1.5 billion. Figure 2. This past quarter Oracle sold more application software than SAP, $447 million vs. $352 million, said Oracle CEO, Larry Ellison. Applications Release 11i - the Oracle e-Business suite - hurdled us into the number one position in the applications software business. Our e-Business suite is the first complete and integrated set of applications that Read More...
Performance and Talent Management Solutions
Many companies struggle to adapt to their ever-changing workforce, as employees start the job and then leave for better offers. Competition is fierce—and

database marketing careers  to and from multiple database environments and integrating the Cornerstone OnDemand ITM suite with billing systems, compensation-management systems, sales-tracking systems and more. Halogen Software offers three different levels of implementation packages, depending on how involved you want to be, and Vurv Technology will also aid in systems integration. Taleo's integration capabilities are built on an SOA called the Taleo Integration Framework. Taleo offers two standard integration packages to work on th Read More...
Oracle Database 11g High Availability
A highly available IT infrastructure is a critical success factor for businesses in today’s fast moving and “always on” economy. But the traditional approach to

database marketing careers  Database 11g High Availability A highly available IT infrastructure is a critical success factor for businesses in today’s fast moving and “always on” economy. But the traditional approach to building high availability infrastructure is expensive to implement and rarely meets user’s service level expectations. Learn how technologies available in the Oracle Database 11g can help you avoid costly downtime and recover quickly from unavoidable failures. Read More...
Oracle Database Security: Preventing Enterprise Data Leaks at the Source
Addressing information protection and control (IPC) is a complex challenge. Enterprises must secure their databases to protect sensitive information and comply

database marketing careers  Database Security: Preventing Enterprise Data Leaks at the Source Addressing information protection and control (IPC) is a complex challenge. Enterprises must secure their databases to protect sensitive information and comply with policy regulations. Learn more about threats to business information, the impact of government regulations on data protection, and how database security best practices can prevent sensitive customer data or company information from being distributed. Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

database marketing careers  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Why Database-agnostic Enterprise Applications Are on the Way Out
Middleware agnosticism is the wave of the future, and the database platform is becoming part of the application. It has therefore become increasingly important

database marketing careers  traditional approach, known as database agnosticism , allows the user to select an application and a database independently. While this approach may sound good at first, it sacrifices system performance and flexibility. The reason for this is that to support multiple databases, the software vendor must pick the lowest-common-denominator set of database features for the application to use. Often this results in less than optimal design, user experience, and performance. Focusing on a particular database Read More...
How to Protect Your SQL Server Database
SQL Server deployments can be large and complex. However, Auto-Snapshot Manager simplifies data management tasks and offers a comprehensive approach to SQL

database marketing careers  Protect Your SQL Server Database How to Protect your SQL Server Database If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader.   &#8220The Dell™ EqualLogic™ PS Series arrays offer the availability features necessary to integrate into a holistic plan that is designed to protect SQL Server data Source : Equallogic Resources Related to Sql Server Advanced Protection And Fast Recovery : Relational Database Management System (RDBMS) Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

database marketing careers  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

database marketing careers  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

database marketing careers  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a cus Read More...
New Database Capabilities from Teradata
During the recent Teradata Partners User Group Conference @ Expo, Teradata announced the release of new Teradata Database capabilities with the release of

database marketing careers  Database Capabilities from Teradata During the recent Teradata Partners User Group Conference & Expo , Teradata announced the release of new Teradata Database capabilities with the release of Teradata Data Lab with Smart Loader, Teradata Studio, and Teradata Virtual Machine Edition. Commenting on the new release, Scott Gnau, president at Teradata Labs, said Teradata draws on the intelligence of the best and brightest engineers in its labs located in the U.S. and around the world to provide capabilities Read More...

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