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Software Functionality Revealed in Detail
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 database marketing company


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing company  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Marketing and Intelligence, Together at Last


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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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“B” Before “e” When Marketing to “C”


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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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Brookshire Grocery Company: Automating and Integrating HR Processes


Headquartered in Tyler, Texas (US), retailer Brookshire Grocery Company implemented a human capital management (HCM) solution to integrate and automate its operational human resources (HR) processes. Now the company can process payroll and benefits more efficiently, work more productively, operate its business more proactively, and increase benefits options for its partners (employees). Find out how.

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War On Waste Idea Company


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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