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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing company  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups, Read More...
Warehouse Management Systems (WMS)
A warehouse management system (WMS) should provide database and user-level tools in order for a company to optimize its storage facilities while at the same time providing user level task direction...
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Documents related to » database marketing company


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

database marketing company  automation application: Centralized Marketing Database aggregating data with the ability to integrate with CRM systems Rules-Based Marketing Engine driving subsequent communications based on previous interactions Lead Scoring with Dynamic Routing automatically delivering qualified leads to the appropriate sales professional Integrated Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

database marketing company  organizations have multiple customer databases, which hinders effective analysis and decision making. Marketing can champion the consolidation of customer data to attain a holistic one version of the truth about customers, serving as the owner and high-level architect, articulating the benefits, and helping to promote the necessary technology programs. One premium auto company had 10 different customer databases across its organization; by consolidating these into a single database, the company Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

database marketing company  top of a relational database platform. There’s no way that you can effectively manage and automate integrated marketing campaigns if you don’t have these tools working together. "There’s no way that you can effectively manage and automate integrated marketing campaigns if you don’t have these tools working together." DTL: What are the chief advantages of the technology? BG: One of the chief advantages of marketing automation is that it allows you to put your marketing execution into a Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

database marketing company  out, if a merchant's database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend's preferences and not yours. Response Logic's solution to the second problem is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

database marketing company  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

database marketing company  analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

database marketing company  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

database marketing company  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

database marketing company  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
SAP HANA: From Database to Platform
At the end of 2009, SAP launched SAP HANA, an in-memory, column-row based database management system with capabilities within both OLTP and OLAP environments

database marketing company  HANA: From Database to Platform At the end of 2009, SAP launched SAP HANA, an in-memory, column-row based database management system with capabilities within both OLTP and OLAP environments. In June of 2012, SAP announced that HANA had become the fastest growing technology in the company’s history. In this report, TEC Senior BI and Data Management Analyst Jorge García gives an overview of the history, functionality, and benefits and challenges of SAP HANA, and explores SAP’s strategy for the Read More...
The F.J. Westcott Company
Sales at F.J. Westcott began to grow, placing a greater demand on its legacy enterprise resource planning (ERP) system’s inventory capabilities. Unrelieved

database marketing company   Read More...

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