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Software Functionality Revealed in Detail
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 database marketing solution


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing solution  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups, market

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » database marketing solution

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

database marketing solution  channels, each driven from databases compiled by the network: The Intelligence Channel provides analytic tools to let companies understand their website visitors. The Recommendation Channel makes recommendations for cross-sells and up-sells based on the behavior of previous visitors. The Customer Acquisition Channel uses Angara's Converter product to target content to first-time visitors. The E-Mail Channel, a strategic partnership with Xchange, Inc., provides clients with the ability to design and targ Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

database marketing solution  out, if a merchant's database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend's preferences and not yours. Response Logic's solution to the second problem is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile information, Read More

Informix Holds Fire Sale on Linux Database


Informix announced its continued commitment and investment to the Linux community with the release of Foundation.2000 and Cloudscape 3.0 on Linux.

database marketing solution  Fire Sale on Linux Database Event Summary NEW YORK, February 2, 2000-Informix Corporation (NASDAQ: IFMX), the technology leader in the software infrastructure for the i.Economy and a leading Linux vendor, at LinuxWorld 2000 announced its continued commitment and investment to the Linux community with the release of Foundation.2000 and Cloudscape 3.0 on Linux. Informix committed to bring all core server products to the Linux platform, including its business intelligence suite. Linux demonstrated versions Read More

Do You Need a State-of-the-art ERP Solution?


As your company grows, you must continually evaluate whether your work processes and IT solutions can solve your problems and help grow your business. By performing a gap analysis, you can look at where your business is headed and whether you have the right tools to get there. This white paper can help you perform a preliminary gap analysis to determine whether you need to upgrade your IT solutions and business processes.

database marketing solution  integrated using one common database so all system users access, enter information into, and report on the same data? Does it use process flows to ensure a logical, controlled sequencing of activities for each procedure and control to eliminate finance-related problems? Validation —If your organization must address 21 CFR Part II, you will need to validate your processes to associated software functionality. Does your solution vendor offer customizable validation scripts that describe various process co Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

database marketing solution  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the Read More

Decisions, Decisions: Key Issues to Consider in Selecting a Field Service Management Solution


Every company offering field service management and automation solutions will impress you with a long checklist of features: schedule boards, dispatching and routing, work order management, automatic billing, and more. How do you compare products and find the differences that should determine your choice? Download this white paper and read up on some of the key issues to explore as you compare products and providers.

database marketing solution  field service management system purchase,choosing an FSM solution,FSM solution purchase,selecting FSM solution,FSM solution selection,key issues in FSM solution selection,automated routing,FieldOne Read More

Oracle Database 11g for Data Warehousing and Business Intelligence


Oracle Database 11g is a database platform for data warehousing and business intelligence (BI) that includes integrated analytics, and embedded integration and data-quality. Get an overview of Oracle Database 11g’s capabilities for data warehousing, and learn how Oracle-based BI and data warehouse systems can integrate information, perform fast queries, scale to very large data volumes, and analyze any data.

database marketing solution  Database 11g for Data Warehousing and Business Intelligence Oracle Database 11g is a database platform for data warehousing and business intelligence (BI) that includes integrated analytics, and embedded integration and data-quality. Get an overview of Oracle Database 11g’s capabilities for data warehousing, and learn how Oracle-based BI and data warehouse systems can integrate information, perform fast queries, scale to very large data volumes, and analyze any data. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

database marketing solution  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

ML3 Business Solution inc.


ML3 Business Solution inc. a Microsoft Business Solution partner, serves the East Canadian Market for the deployment of Dynamics GP ERP. Our professional team is dedicated to the success of your project. With more than 15 years experience, and Sure Step methodology to structure and manage the implementation, ML3 and Dynamics GP solution could be the right choice for your organization.For more information contact: Marie France Poissant email:mfpoissant@ml3.ca.Phone:+1(418) 780-0909 x202

database marketing solution  Dynamics GP,ERP,MRP,Professional Services Read More

How to Choose the Right Hosted CRM Solution for You


How can you get the most out of a customer relationship management (CRM) solution while reducing operating costs and increasing overall profitability? By purchasing a hosted CRM solution that’ll provide the benefits of an on-premise CRM solution without the need for a complex implementation or the assistance of an in-house IT team. Hosted CRM is a cost-effective solution that promises a quick return on investment (ROI).

database marketing solution  to Choose the Right Hosted CRM Solution for You In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately. Source: InsideCRM Resources Related to How to Choose the Right Hosted CRM Solution for You : Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

database marketing solution  Marketing Success: Know Each Customer in Context Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

NoSQL for My BI Solution?


Every day business intelligence (BI) gets closer to chaos. Don’t get me wrong—I’m by no means saying that BI will one day become obsolete and that you'll need to avoid it at all costs. On the contrary, what I mean is that BI will have to go outside the box into a world where data is not nicely structured within well-defined databases and using Structured Query Language—best known as SQL

database marketing solution  sense, as traditional relational database schemas fall short of addressing a whole slew of problems, especially when it comes to dealing with unstructured data, or information is not necessarily a table record or field structure type. The advent of NoSQL databases allows organizations to work with different types of information in different ways. Companies are now able to manage large sets of data in distributed storage systems for subsequent analysis. Some prominent examples are Google’s Bigtable , Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

database marketing solution  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More

SAP Business ByDesign: The Most Complete and Adaptable On-demand Business Solution


This business management solution is an affordable offering that supports profitable growth, enables business agility, and empowers your employees. It’s comprehensive, easy-to-use software that supports all stakeholders across your company as well as your extended ecosystem. Read about how you can grow your business, develop relationships, accelerate innovation, and streamline operations.

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