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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 database marketing strategies


Aligning Java-based Application Strategies
In announcing their merger plans, Lawson and Intentia will not only have to grapple with the usual issues, but will have to deal with the nuanced differences in

database marketing strategies  Express and DB2 Universal Database . As such, every order from a medium-sized business will be shipped with IBM's bundle embedded inside the Intentia application suite, which will free Intentia from middleware delivery. Basing both the Lawson and Intentia stack largely on IBM technology should be a good thing. Application software vendors are infamously slow and inefficient at building their own development toolsets, and the more Intentia and Lawson can incorporate publicly available components in their

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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