A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
database system comparison
marketing, sales or support databases, depending on which channel they used most recently. Universal access, where anyone in the organization can look at the same data, presents all departments a unified face of each customer. Likewise, customers should see but one, branded company regardless of how they made contact. To reflect a company's unique business outlook and preferences, the CRM solution should be customizable and easy to reconfigure. Only useful types of information should be tracked, with