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Mulhaupt, a distributor of specialty building products, knew it needed dedicated software that would help track its numerous inventory items, as well as the financial aspects of the business. To do this, Mulhaupt’s implemented Microsoft Business Solutions–Navision. Since its deployment, the solution has helped boost business revenues by 70 percent, while increasing the employee base by only 10 percent.
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Any technology tied to the financial health of a business generates heated debate, and customer relationship management (CRM) is no exception. CRM has been bolstered, burned, praised, and maligned. One of the most animated arguments has centered on the “where” of CRM: whether to deploy the technologies in-house or “rent” them, outsourcing their implementation to an application service provider.
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