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 define customer engagement


KANA Connect 2014—Morphing into Verint’s Engagement Vision: Part One
TEC senior analyst P.J. Jakovljevic attended the KANA Connect conference, and reports on the company's recent acquisition by Verint, with an in-depth look at

define customer engagement  for that matter) cannot define capacity requirements, match resource availability to demand, monitor processing vs. deadline requirements, and enable intraday adjustments to balance workloads and ensure service level agreements (SLAs) are met.   Verint can now combine customer insights with operational applications to help companies build a customer-centric and data-driven enterprise, and engage both customers and employees. Hardly any other vendor can currently offer this breadth and depth of customer

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Browse RFP templates

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Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Customer Relationship Management (CRM)

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Documents related to » define customer engagement

QAD Explore 2012: Only Good Things Can Come from Talking to the Customer


As a seasoned provider of enterprise applications for manufacturing companies, QAD knows the importance of listening to its clients. In fact, the company has created a customer engagement program to help its customers align their business processes to their strategic business goals. Get the details on this program, as well as a full update from the QAD Explore 2012 user conference in P.J. Jakovljevic’s latest article.

define customer engagement  Effective Enterprise . QAD defines an Effective Enterprise as one “where every business process is working at peak efficiency, and is perfectly aligned to achieving a company’s strategic goals.” QAD attempts to do this by delivering solutions that promote efficient operations, deploying technologies that make applications simpler to support and easier to use and learn, and using implementation methods that simplify and reduce risk and effort. This vision drives everything QAD does—its products, Read More

They're Us, But We're Not Them!


e-Commerce initiatives that are launched without a clear vision of how customers are engaged and what they experience carry significant risk of failure. Of equal importance is a clear understanding of the degree to which web-based customer interactions are integrated across the organization.

define customer engagement  factors that help to define the experience the customer has when in contact with the company. This executive conversation is enabled through the use of current and future-based customer engagement models that identify all of the ways in which the company's major customer types can interface with the company and the systems utilized to support this engagement. If such a conversation is not happening, then it may well be the CIO's responsibility to push the issue. With a valid customer engagement model in Read More

A guide to the benefits, technology and implementation essentials of CRM & SFA solutions


Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts.

define customer engagement  appreciate the ability to define their personal workflow to achieve and report against standard milestones. Imagine the difference in workflow between an inside sales person responsible for generating new leads, and a senior account executive handling three major accounts. If sales people lack the ability to modify workflow within the system, some (or all), of the staff will conclude the system does not fully meet their needs. 360-Degree View A 360-degree view enables sales, marketing and support to acces Read More

Business Agility for Communication Service Providers: A Few Simple Steps Are a Great Way to Start


In today’s market, customers have no patience for companies that let their size and complex product lines slow them down. The challenge for communication service providers (CSPs) is to leverage their size and complex service offerings to keep pace with competitors. Discover how a next-generation configuration solution can provide you with the tools and the service agility you need to meet and exceed customer expectations.

define customer engagement  so it's easier to define and build new offerings. Improve the effectiveness of multi channel sales. A next-generation configuration solution will help optimize customer interactions across all touch points, including field sales, retail, the Web and call center to eliminate invalid orders and drive accurate information through to billing and provisioning. Tools help establish a single instance of product and pricing information for all sales channels, and enable companies to leverage configuration capabil Read More

Perfect Orders: Improving Customer Satisfaction and Financial Results


Manufacturers and distributors must keep two groups satisfied—customers and owners. They are connected—what improves the satisfaction of one group can impact the satisfaction of the other. Only through measuring the satisfaction of both groups can these sometime conflicting groups be balanced. Owners watch earnings and return on investment. One way to measure customer satisfaction is with the perfect order index.

define customer engagement  complete. One way to define the perfect order index is given below:    In our example, if a company scores at 95% for each of the four metrics, the resulting perfect order index is 81.4%. The perfect order index and the lower-level metrics (on time, complete, etc) serve two purposes. First, the metrics allow us identify areas for improvement and measure the progress of our efforts. Second, and perhaps more importantly, these lower level metrics serve as a diagnostic tool to evaluate the business Read More

Voice of Customer: Using Customer Actions That Speak


Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.

define customer engagement  of Customer: Using Customer Actions That Speak Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics. Read More

CRM and Technological Solutions: Be the Customer


In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer. Ignore him at your peril.

define customer engagement  streamlined electronic shopping process defined and enabled, so your customers can place and pay for the order directly? Do you plan on linking information about your shipments back to the customer, so they know exactly when to expect the goods? Experience in the early days of the Web showed us some ugly statistics about poorly-designed shopping cart processes that were too difficult for the customer to navigate: some 80% of customers who began filling their online shopping carts abandoned them somewhere Read More

Defining the Value of Customer Loyalty


What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.

define customer engagement  the Value of Customer Loyalty What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read More

How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points


Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through which they can find information, purchase goods, view and pay their bills, request services, or get support based on their specific needs and preferences. Discover solutions that can help you deliver the channels customers demand, and provide a consistently positive customer experience.

define customer engagement  to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through which they can find information, purchase goods, view and pay their bills, request services, or get support based on their specific needs and preferences. Discover solutions that can help you deliver the channels customers demand, and provide a consistently positive Read More

Front-to-back-office Integration: Improving Your Customer Life Cycle Management


Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.

define customer engagement  to-back-office Integration: Improving Your Customer Life Cycle Management Front-to-Back-Office Integration: Improving Your Customer Life Cycle Management If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. For more than 30 years, companies that have joined the Sage family have assisted small and midsized businesses with a wide range of business management applications and services. Source : Sage Software Resources Related to Customer L Read More

Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates


The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.

define customer engagement  Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate Read More

Serving the Uncompromising Customer


Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver great customer experiences across your organization (rather than just at the retail store or call center). So now what? Download this white paper to find out how to kick-start your customer experience improvement initiative.

define customer engagement  the Uncompromising Customer Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver great customer experiences across your organization (rather than just at the retail store or call center). So now what? Download this white paper to find out how to kick-start your customer experience improvement initiative. Read More

Flexible Customer Data Integration Solution Adapts to Your Business Needs


Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes.

define customer engagement  may have to be defined on a smaller level. This creates the inability in many organizations to implement an organization-wide CDI initiative, which lessens the likelihood of increased adoption of CDI hubs within the organization. Hence, organizations implementing CDI for the first time will need to obtain management buy-in from the business units involved. Without this buy-in, the actual software solutions may be useless if they can't be managed properly. Conclusion By having a single view of the Read More

Customer: Eastern Food


Eastern Foods, Inc. produces fresh goods for one of the most widely dispersed populations in the world. The leading supplier of salad dressings to airlines, Amtrak, and the cruise ship industry, Eastern is nationally known for Naturally Fresh dressings as well as premiere meat sauces and dips sold in stores and distributed to the food service industry. The job has never been easy – but it has been made easier in recent years with the implementation of Ross Systems’ iRenaissance suite of business applications for both front and back office operations. The flow of information, necessary to make critical decisions and ensure high levels of service, now travels quicker than the fast-paced industry it serves. The plant scheduler has been able to reduce the number of daily individual production jobs by as much as 20%, as well as reduce the number of changeovers, resulting in higher capacity utilization and throughput. Visibility to the forecast and orders allows for better management of the scheduled cycle of product runs, which must be closely coordinated with inventory to ensure supply is both adequate and fresh. Cycle schedule compliance has improved from 88% to 95%.

define customer engagement   Read More