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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 definition marketing analysis


Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

definition marketing analysis  choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical marketing are immense. For example, vertical marketing can open new doors to where there may be less competition. Brand recognition is easier to establish in a specific industry. Members of a specific industry give more credibility to their peers, making references, case studies, and media opportunities more powerful. Trade publications are

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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E2open Vice President of Product Marketing Discusses S&OP Issues


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Solve the Succession Crisis by Growing “Inside-outside” Leaders


Strong evidence supports the notion that a well-groomed insider is a key to sustained company performance. In an analysis of 1,800 successions, company performance was significantly better when insiders succeeded to the job of chief executive officer (CEO). Learn why CEO choice matters—and how you can work toward better corporate succession planning by choosing a high-potential executive from within your company.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

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Effective Inventory Analysis: the 5 Key Measurements


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Actionable Spend Analysis: From Data to Savings


Having realized the savings that can be generated by managing corporate spending, many organizations are now aiming to employ and leverage spend analysis to implement sourcing and procurement strategies. Is quality data the cornerstone of successful spend analysis? Most of us would say yes, without hesitation. However, if you dig deeper, you might be in for a surprise.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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