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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 definition mrm


Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

definition mrm  basic segmentation and audience definition. Silverpop goes a step further with the automation of the creation of personalized experiences based on real-time customer profiles that draw from permission-based data streams inside and outside the organization (such as social, Web, e-mail, and mobile activity). The solution creates and automatically maintains a single identity for each customer including Universal Behaviors across platforms and devices.   Universal Behavioral Marketing Silverpop provides an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » definition mrm

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Secure Managed File Transfer with BizLink


Part of the BizManager product suite, BizLink is an enterprise-level electronic data interchange (EDI) solution and business-to-business (B2B) gateway. It’s designed for secure managed file transfer, regardless of disparate data types, transports, and connectivity methods. Find out how Bizlink can protect private data, and simplify the management of a complex community of external partners and internal organizations.

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Will the Real ERP Please Stand Up?


Scroll to bottom for contest details! Sometimes the software selection process reminds me of that children’s game, you know, the one where you blindfold the kiddies and they take turns stabbing you the donkey with rusty tacks. Oh, sorry, wait, no, that’s the software demo process. More on that in a future blog post. Software selection, now, that reminds me of that other

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Process Manufacturing (ERP)


The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as order processing and production scheduling. ERP began as a term used to describe a sophisticated and integrated software system used for manufacturing. In its simplest sense, ERP systems create interactive environments designed to help companies manage and analyze the business processes associated with manufacturing goods, such as inventory control, order taking, accounting, and much more. Although this basic definition still holds true for ERP systems, today its definition is expanding. Today's leading ERP systems group all traditional company management functions (finance, sales, manufacturing, human resources) and include, with varying degrees of acceptance and skill, many solutions that were formerly considered peripheral (product data management (PDM), warehouse management, manufacturing execution system (MES), reporting, etc.). While during the last few years the functional perimeter of ERP systems began an expansion into its adjacent markets, such as supply chain management (SCM), customer relationship management (CRM), business intelligence/data warehousing, and e-Business, the focus of this knowledge base is mainly on the traditional ERP realms of finance, materials planning, and human resources. The old adage is "Such a beginning, such an end", and, consequently, many ERP systems' failures could be traced back to a bad software selection. The foundation of any ERP implementation must be a proper exercise of aligning customers' IT technology with their business strategy, and subsequent software selection. This is the perfect time to create the business case and energize the entire organization towards the vision sharing and a buy in, both being the Key Success Factors (KSFs). Yet, these steps are very often neglected despite the amount of expert literature and articles that emphasize their importance.  

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CRM: Big is Not Always the Best


Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise applications that take years to implement. This is why over-buying a CRM system can be one of the most costly mistakes a company can make. But where should you start your research? And what steps should you take after that?

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Exact Faces Challenges


Exact Software faces significant challenges ranging from competitive challenges to user education, and product definition. Nonetheless, it is still a stalwart vendor within the small and mid-markets of accounting, manufacturing and distribution software.

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What Does the “M” in PLM Really Mean?


In the two previous blog posts (What Does the “P” in PLM Really Mean? and What Does the “L” in PLM Really Mean?) I discussed the object being managed within the product lifecycle management (PLM) methodology. Now, it is the time to move on to the last word—“management.” Management is such a general term nowadays, that simply looking at it won’t give you much idea of what it is about in the PLM

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From Spreadsheet Chaos to an Integrated BPM Application in Six Steps


Spreadsheets can provide rudimentary business performance management (BPM) capabilities. But there are many reasons to leave them behind: improved collaboration among users with data security and audit capabilities, greater accuracy of analysis and reports, real-time information, and more. Discover other benefits, as well as how you should approach and carry out the transition from spreadsheets to a BPM solution.

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Customer Relationship Malpractice


Although malpractice is usually a term used in medicine, its definition (“any instance of improper professional conduct”) shows that the term can be used in any profession. In my opinion, malpractice can also be found in customer relationship management (CRM).  It can result in financial damage (lost sales, penalties for not delivering on time, etc.) or loss of confidence, which can jeopardize the

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Reliability Driven Maintenance--Closing the CMMS "Value Gap"? Part One: Trends and Definition


The metric of plant maintenance should now be in the ability of the plant to meet the strategic goals of the company beyond customarily expected cost savings, such as improved plant output, performance predictability, product quality, customer service, safety, environmental control, etc.

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