To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
demand marketing automation
including aligning awareness and demand generation activities with sales resource deployment, distribution, brand promotion, pricing, finance and controlling, and, more often than not, partner networks. The transformation of marketing is similar to the transformation that other company functions - such as logistics, finance, and manufacturing - underwent years ago. The common trend in marketing and other functions is toward eliminating silos and achieving greater internal alignment and customer focus.