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Three Cs of Successful Positioning: The Competition
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

description paragraph example  and only a clever description of what the product does. You don't have a position if you are not making a benefit claim. And ideally, your benefit claim directly addresses your prospect's most pressing problem. Of course, even then your positioning may not be unique, if someone else has claimed it already. Scouting the Competition It's pretty easy to learn how competitors are positioning themselves, because they do it in public. So start reading and analyzing print advertisements, marketing collateral, Read More...

Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

description paragraph example  the product's advantage and description)? What does it deliver (that is, the product's main benefit)? Often, the product's main benefit seems so basic that nobody bothers to do the spadework needed to dig down below the obvious to the true foundation that builds a solid, unassailable positioning strategy. What the product delivers—the key benefit attuned to the needs of the customer—is typically very close to the right position. At this point, the product managers introduced their proposed Read More...
Learning Management Suite (LMS)
These are tools for managing, creating, scheduling training or learning in your organization. The terminology varies from vendor to vendor. Learning management systems (LMS) typically help to ma...
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Documents related to » description paragraph example


Demystifying the EPC Global Network: An explanation of ONS, EPC-IS, and EPC-DS
As goods traverse the supply chain, various parties need to exchange information about these goods. This requires interoperability across the global network

description paragraph example  still being defined. The description in this article illustrates one possible approach to solving the problem and is intended to help convey some understanding of how EPC-DS could work, rather than to be a definitive statement. In the end, EPCglobal will define the architecture of the EPC-DS, which may differ from what is described here .] Figure 6 Example of Supply Chain Participant Notifying Owner of the Manager Code of a New Event About the Object ( click here for larger verison ) Note again the Read More...
Web 2.0: “Code Free” Siebel Web Service Integration
One of the most challenging areas in any Siebel implementation has traditionally been setting up and maintaining interfaces between Siebel and other back-end

description paragraph example  as a Web Service Description Language or WSDL (pronounced wiz-dl). It is an XML document that basically contains the following: Location of the service or network address Objects used in the interface e.g. if the interface deals with accounts, then the account object, including all the fields and child objects such as address and contacts associated to the account would be defined. Methods that can be called by the external system. The methods also include the input and output arguments. These arguments Read More...
Seeking Vendors, the Early Part of Selection
How do you figure out, from within a large range of software vendors, which vendors to start evaluating? I'm curious to see some feedback on what most people

description paragraph example   Read More...
Evolution to Revolution: The Test Automation Maturity Curve
The evolution of test automation towards data-driven and key/action word frameworks reflects the realization that the process becomes more efficient if there is

description paragraph example  automation maturity,automation processes,marketing automation maturity assessment,evolution to revolution test automation,empiricism theory automation,process automation technologies,control and automation maturity,correct level of automation,integration maturity model Read More...
Serving up EAM Integration
Integrating systems has created major havoc within enterprises, and gluing together disparate mission-critical business systems from multiple vendors that were

description paragraph example  services; and Web services description language (WSDL), which represents a description of the Web service offerings. This may be interesting from an IT point of view, but what does it all mean from a business perspective? It means you can easily streamline business processes by making it easier for people to work with applications and for applications to work with other applications. For example, end users do not have to interact directly with an application because they can use the technology that makes Read More...
Driving Costs Out of the Supply Chain: Inbound Logistics
One of the most neglected areas of the manufacturing and retail supply chain is the inbound logistics segment. Following best practices and creating a

description paragraph example  supply chains,supply chain analysis,supply chain analytics,supply chain automation,supply chain benchmarking,supply chain best practices,supply chain careers,supply chain certification,supply chain collaboration Read More...
The Alignment-focused Organization: Bridging the Gap between Strategy and Execution
Aligning your business plans with your method of execution requires more than a peek at financial metrics. Initiatives, tasks, people, and metrics must be

description paragraph example  performance management,employee performance management,performance management systems,performance management process,management planning,performance mgmt tools Read More...
The Fuzzy Logic Between Lead and Lag Indicators
Analog Devices was the first company to implement a balanced scorecard company-wide on an Executive Information System. In fact, it has been running for 13

description paragraph example  External financial reporting,internal operational control,GAAP,tax laws,Lag Indicators,performance indicators,leading performance indicator,business performance,performance management,balanced scorecard,business reporting architecture,lead-lag relationship,lag results,performance measurement systems,core business process level Read More...
Analyst / SCT Share Vision at SCT User Conference
The SCT User Conference featured industry analysts from Gartner Group, AMR Research and Meta Group each sharing its vision for the future of enterprise systems

description paragraph example  erp modules,web based erp,jive software,erp consulting,erp cost,sct tuners,erp applications,erp solution,erp project,erp software,enterprise software companies,erp implementations,erp implementation,web content management,erp system Read More...
The Challenges of a Business Intelligence Implementation: A Case Study
The University of Illinois provides a good example of extensive integration of its business intelligence (BI) solution and data warehousing environment with its

description paragraph example  Business Objects,data warehousing,business intelligence,BI,ERP,enterprise resource planning,reporting,analysis,software selection process,University of Illinois Read More...
Justification of ERP Investments Part 1: Quantifiable Benefits from an ERP System
Studies that surveyed manufacturers about the impact of ERP systems on firm performance indicate that company size and industry do not affect the results

description paragraph example  accounting and inventory software,bar code inventory,benefit of erp,benefits erp,benefits of erp,benefits of erp implementation,benefits of erp system,best erp systems,best of breed erp,books erp,bpcs erp,business inventory software,calculate inventory turnover,carrying costs of inventory,compare erp systems Read More...
Data Mining: The Brains Behind eCRM
Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data

description paragraph example   Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

description paragraph example  vertical marketing,marketing branding,promotion marketing,promotional marketing,brand marketing,marketing blog,tips marketing,marketing and branding,b2b marketing,sales and marketing strategy,experiential marketing,vertical marketing network,advertising strategies,sales strategy,direct response marketing Read More...
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