X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 design for marketing


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

design for marketing  the Subject Line. The design and content then have to work hand-in-hand to compel users to click on your links increasing your conversion rate . You'll notice in many promotional e-mails from major online retailers that they place links to their web site and other key areas within the site along with their contact information at the very top of the e-mail, just to capture users who won't scroll down. This is an effective technique that happens to be easily transferable from B2C to B2B companies. One of

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » design for marketing

Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

design for marketing   Read More

Oracle E-Business Suite (12.1) for ERP for Non-manufacturing Services Certification Report


Oracle E-Business Suite (12.1) is now TEC Certified for online comparison of enterprise resource planning (ERP) for services solutions in TEC's Evaluation Centers. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

design for marketing   Read More

PTC Live Global 2013: All About Design for “Servitization” —Part One


This was my third time attending the PTC Live Global (formerly PlanetPTC Live) conference, and by now I can say with some conviction that, compared to its large product lifecycle management (PLM) and computer aided design (CAD) software peers, PTC provides the most inspiring keynote presentations by its top executives and customers. There are no flashy marketing gimmicks, overselling, and industry

design for marketing   Read More

Formation Systems Pioneers Product Design Collaboration For The Process Industries


Process manufacturing’s daunting mix of constraints has kept many software vendors away. Privately held Formation Systems takes up the challenge with Optiva, a suite targeted at cost-saving opportunities in the product development cycle.

design for marketing   Read More

ProfitKey’s Rapid Response Manufacturing (v. 7.7.1) for ERP for Engineer-to-Order (ETO) Manufacturing Certification Report


ProfitKey’s Rapid Response Manufacturing (v. 7.7.1) is TEC Certified for online evaluation of enterprise resource planning (ERP) for engineer-to-order (ETO) manufacturing solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

design for marketing   Read More

ECi Software Solutions M1 for Enterprise Resource Planning for Discrete Manufacturing Certification Report


ECi Software Solutions M1 is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

design for marketing   Read More

Managing Enterprise Information: Architecting for Survival and Positioning for Success in Tough Times


Today, businesses must work smarter, not just harder—and to do it, they must use information to compete. With growing demands on data resources, companies need to derive greater value from their existing information. But this information is often scattered throughout the organization. To survive in the current tough economic environment means building successful enterprise information management strategies. Find out how.

design for marketing   Read More

Infor SyteLine v.9 Dominates in TEC’s Industry Benchmark for ERP for Discrete Manufacturing [Infographic]


Check out the infographic to see a snapshot of the benchmark analysis of Infor SyteLine for ERP solutions for discrete manufacturing.

design for marketing   Read More

Growth Solutions for Data Storage: Meeting Needs Now and in the Future for Small Business


For business everywhere, the growth in the Internet has resulted in an enormous challenge to effectively and affordably manage, store, and archive digital files. In small to medium businesses (SMBs), solutions to store and manage digital files are often on a PC server or external hard drive—which can limit growth. SMBs should look for a storage and file management solution that allows for incremental growth. Find out why.

design for marketing   Read More

Infor VISUAL for ETO Manufacturing Scores Maximum for Quality Management [Infographic]


Check out this infographic to see how Infor VISUAL stacks up against other enterprise resource planning (ERP) for engineer-to-order (ETO) manufacturing.

design for marketing   Read More