X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 design mrm


Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

design mrm  Neolane Campaign—allows marketers to design cross-channel campaign management (direct mail, e-mail, Web, social, mobile, call center, and point-of-sale) Neolane Interaction—offer recommendation engine, which points out appropriate offers for clients based on individual profiles, past responses, and present behavior Neolane Social Marketing—enables marketing professionals to engage in real time and direct communication with customers via social platforms Neolane Message Center—supports

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » design mrm

Advancing the Art of Pricing with Science


Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

design mrm   Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

design mrm   Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

design mrm   Read More

Why HR Technology Design Matters: Things to Look For in a Solution that Employees Will Love to Use


Move beyond the user interface. User experience (UX) design is equal parts art and science, and more important to a people management solution than ever before. An outstanding UX is the difference between an employee getting the right information they need on the first try and a frustrated call to support.

This visual guide spotlights five UX features to watch out for in a solution employees will love to use. From more information with fewer clicks to gamified elements that engage employees, these cornerstones of UX design will be found in the devices and software we rely on every day to “just work.”

design mrm   Read More

PTC Live Global 2013: All About Design for “Servitization” —Part Two


Last week on the TEC blog I talked about market shifts and technological changes that are reshaping the competitive landscape for manufacturing firms, based on PTC CEO Jim Heppelmann’s seven trends, which formed the backbone of his keynote presentation at the PTC Live Global 2013 event held in California in June. PTC Live Global also had a companion Service Exchange (formerly Servigistics Exchange

design mrm   Read More

Design to Delivery: Project Delivery Management System


In today’s demanding project delivery environment, meeting contract deadlines is paramount. Companies are under pressure to rapidly establish plans, isolate deliverables, and deliver quality products. Learn about a project delivery management system that can help you streamline collaboration between business units, ensuring each step is monitored and controlled so you can deliver your project on time and on budget.

design mrm   Read More

Design Process Maps: Introduction to Bizagi Modeler


Bizagi Modeler helps you document, execute, and evolve your processes. The interface is designed for business users, not developers, allowing teams to collaborate easily.

design mrm   Read More

E-learning Course Design


This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.

design mrm   Read More

Intuitive Display of Complex Data on iOS


This is a case study of the design process for an iOS application. The software in question accepts a high-bandwidth, real-time stream of multidimensional data from a hardware accessory, and must present this data to the user in a form that can be easily understood and manipulated. This paper will examine the decisions made during the design process and the tradeoffs considered, and extract some lessons about how to solve this type of problem within the constraints of a mobile device.

design mrm   Read More