Product lifecycle management (PLM) for retail and consumer packaged goods (CPG) is usually seen as a lighter version of more complex systems used by manufacturing companies to design sophisticated industrial products. Dassault Systèmes is one of the few vendors to offer PLM solutions that specifically address customer experience in retail. In this article, TEC analyst Gabriel Gheorghiu shows you how retailers can use the Dassault Systèmes solution for customer experience.
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