FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.
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blog series for more details). Media and PSA Solutions In 2011, FinancialForce.com expanded into vertical-specific functionality by launching FinancialForce for Media , a new solution to enable media companies to integrate Salesforce CRM, ad serving tools, and FinancialForce Billing , thereby automating the process of selling, tracking, and billing for online advertising campaigns. The solution closes the loop on separate services provided by Salesforce CRM, ad servers such as Google DoubleClick for