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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » diagramas push pull marketing


Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

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A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

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The Name and Ownership Change Roulette Wheel for Marcam Stops at SSA Global Part Two: Marketing By
IPS was hoping that the early product vision and venerable reputation that Marcam has in the process manufacturing market for providing plant-centric ERP solutions might finally play well to capturing the marketing opportunity.

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Tips for Social Marketers
Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the

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A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
Discussing Enterprise Software and Selection

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Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living I
Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.

diagramas push pull marketing  Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive PJ Jakovljevic - August 4, 2010 Read Comments The series of articles where Technology Evaluation Centers (TEC) asks vendors to provide their input on a Read More...

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