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Abstract: Search
engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search
engine results. We’re talking about pulling visitors through search
engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.
PubDate: 8/10/2009 2:31:00 AM
Abstract: Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re looking for—you want their search to start and end with you. Learn more about how to use a content management system to create web content for search engine optimization (SEO).
Abstract: A good search engine ensures that users find what they re looking for, the first time, regardless of the format or location of the information. This makes a wide variety of information available to your employees, without the need for complex navigation systems or filing conventions. Read this white paper to find out how to select an intranet search engine that addresses your needs—and use our 12-step checklist to do it.
Abstract: The root of creativity rests in the people, the management, and the culture of the organization. A better tool will not help an organization that is resistant to change and stifles creativity. It is important to remember that while management can solve a technical problem, technology will never solve a management problem.
Abstract: Parametric Technology Corporation purchased Enterprise Application Integration vendor Auxilium within the last year, and has now announced the release of Auxilium’s Info*Engine EAI product, release 4.0. The product is said to provide a platform for “collaborative product commerce”.
Abstract: Business Engine provides best-of-breed PPM functionality for internal IT departments, focusing on financial governance. For organizations seeking flexible workflow and IT governance capabilities, BEN delivers functionality in the financial services, health care, government, manufacturing, telecommunications, pharmaceuticals and retail vertical markets.
Abstract: There is no single antivirus engine on the market today that is the fastest and most effective at identifying viruses, spam, or other threats. According to a recent survey, 97 percent of organizations have antivirus software installed, yet 65 percent have been infected at one time or another since. One way to reduce the chance of virus infection is to install multiple antivirus scanners at the mail server level.
Abstract: This Business Engine white paper provides a technical account on the process behind scoring, selecting, and scheduling the technology portfolio. The document offers additional insight into weighting criteria that should be considered as part of the portfolio management and optimization process. The document further provides insight into considerations for alignment, and how to know if the portfolio is in fact properly aligned with business objectives.
Abstract: In our new “wired” world, software is no less important than other products and services in our everyday lives. But people are generally more used to buying other products and services than software. In many ways, however, selecting software is similar to selecting other products and services. Find out the key factors and criteria you should include—and what you should leave out—when you’re in the market for a new software solution.
Abstract: Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all parties.
Abstract: After dealing with the over-hype of Y2K, companies have started to reconsider the best of breed as a viable solution to satisfy their software needs. This comes as a shock to the corporate systems culture when user communities were told that fully integrated software such as ERP, SCM, and EAM were the only way to meet their software needs. After developing a level playing field, this article examines the pro’s and con’s of one alternative over the other. Read on to see if you agree with the merits of the best of breed or fully integrated software approach to software selection.
Abstract: The Delphi technique—drawing wise counsel from senior and experienced software developers—can help you prepare estimates for software development projects. With this method of software estimation, project specifications are given to a few experts, depending on their availability. Learn about the essential steps involved in this software estimation methodology for more accurate estimates of software development effort.
Abstract: Software developers need a powerful tool to control and plan the quality of their software applications. With a solution that offers project analysis, testing, and bug administration, you have options that can help increase the quality of your software products. Read about a software test tool that has administrative functions to help you more effectively plan, control, and evaluate your software as it’s developed.
Abstract: Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.
Abstract: The requirement that enterprise software vendors deliver a measurable return on investment (ROI) has never been greater than right now. Customers are demanding that ROI analysis be a critical factor in their decisions to acquire new enterprise software. Without a demonstrable return, few customers are willing to invest scarce capital and human resources in new enterprirse software. A more complete analysis of return can be had by looking at the overall payback that enterprise software can offer to a company. Enterprise software payback includes not only quantifiable improvements in bottom and top line functionality, but also more qualitative measures-—such as new business opportunities, improved customer and partner relations, and improved time to market—-that contribute significantly to the success of a company's enterprise software implementation and use.
Abstract: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
Abstract: Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).
Abstract: Having just completed implementing your enterprise-wide software, you are about lean back, put your feet up on the desk, and enjoy the fruits of your labor. Not so fast! While you were completing your implementation project, a new release of the software may have already hit the street or, for sure, there is one in the pipeline. Now you are faced with the decision as to if and when to take on the new release. Maybe now is the time to look at how a new class of software tools, enterprise process improvement (EPI), can assist you in the upgrade decision.
Abstract: The conventional unit of measurement for software size is the point. Unfortunately, the point-based measurement system fails to account for many of the complexities of software development. This paper proposes software size units (SSUs) as an alternative to points, defines their component elements, and explains how to use SSUs for more accurate software estimations and easier productivity assessments.