The recent CRM 2015 event, a joint venture between SAP and SAPinsider, afforded attendees a glimpse into SAP's innovations and strategies in the customer relationship management arena. TEC CRM analyst Raluca Druta was there to capture all the details. Get Raluca's take on how SAP can help you better engage your customers across multiple channels, so that you can keep your clients happy and grow your business.
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CRM 2015—All About Attaining Better Customer Engagement The CRM 2015 by SAPinsider event, which took place in Las Vegas this spring, allowed attendees to get a sneak peek into SAP’s CRM product updates, innovations, and future roadmap. The event—which was a joint venture of SAP and SAPinsider—offered a large variety of sessions for attendees. There were keynotes, live product demos, customer panel discussions, as well as partner and independent consultant presentations. The main