Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
different types of integration
Challenges Different departments use different application types to manage customer information. Front-office employees use CRM applications that support customer-facing activities such as sales, marketing, and customer service, while back-office employees use ERP applications to process transactional, reporting, and compliancy activities such as invoicing, accounts receivable, cashflow management, and financial reporting. While front-office applications have historically been developed around the idea