Over the past several decades, processes to design and build cars, airplanes, and other products have typically followed a linear, sequential path. But the inefficient flow of information has frequently led to delays in product delivery. To remedy the situation, product development groups are shifting to a more holistic digital mindset using digital business models, processes, and tools. By embracing digital like never before, product developers can become fully integrated digital businesses and, therefore, well positioned to be more competitive.
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that will be significantly different than previous norms. Every business is a digital business, and product development is going digital from end to end. Broader use of PLM can play a critical role in achieving high performance. Product developers increasingly will want to think about their product development and launch value chain, as well as their businesses, from a digital perspective. As that occurs, manufacturers’ key strategic decisions and investments also should be made through that prism as