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New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one

digital advertising  Advertising Revenue As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » digital advertising


Beyond Digital Rights Management (DRM)
Most document security companies concern themselves solely with the prevention of unauthorized access to content. Online publishers, on the other hand, struggle

digital advertising  more eBooks on the digital shelves. It's a real pity that big business seems to think that strong DRM is anything but a burden to customers. The strongest DRM gets hacked all the time - and at about the same speed as weak DRM. The only difference between the two is that one is a pain for the customer, and the other...is not. What is at issue here is the common belief that DRM is a pain for the customer. In this context, it is important that reader's feel that the level of security is balanced out by Read More...
Digital Business Service Providers Series: Market Overview
Today’s Digital Business Service Provider (DBSP) market is a complex of interrelated services and provider capabilities. This article traces the history of the

digital advertising  Needham's integrated communications and digital group (called Beyond Needham. JWT is another legacy advertising organization that has embraced the web. There are also newly created digital branding companies such as Four Points (absorbed by Whittman-Hart which merged with USWEB/CKS in March, 2000), begun by ex-executives of traditional advertising agencies but now focused in the digital marketplace, and Digitas which rose from within Bronner, Shlosberh, Humphrey to engulf its parent. Website Builders And Read More...
The Business Software Needs of Advertising and PR Agencies
Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to

digital advertising  tools like Cision . Digital asset management and portfolio management are useful tools that are somewhat broader in scope than document management, because agencies create content in various formats (print, video, audio, Web, etc.). Intellectual property management is very important to advertising and PR since the content agencies create needs to be protected from unauthorized use. Technical issues On the technical side, some of the issues that are of high importance to advertising and PR agencies are as Read More...
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

digital advertising  Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More...
e-Catalysts Delivers Digital Marketplace
e-Catalysts, Inc. launches its B2B digital marketplace with help from VerticalNet and Aspen Technology.

digital advertising  Catalysts Delivers Digital Marketplace e-Catalysts Delivers Digital Marketplace S. McVey - January 4, 2001 Event Summary e-Catalysts, Inc. officially launched its B2B digital marketplace for raw material suppliers, manufacturers, buyers, and logistics providers centered on the $10 billion catalyst industry. Equity partners VerticalNet, Inc. , W. R. Grace & Co. , and Aspen Technology, Inc. announced the new venture in October, inviting trading partners in the refining, petrochemical, chemical, Read More...
Aspen Technology Evolves Into Digital Marketplace Provider
Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen’s growth has resulted in a wide variety of applications for management and

digital advertising  Technology Evolves Into Digital Marketplace Provider Aspen Technology Evolves Into Digital Marketplace Provider S. McVey - November 27, 2000 Vendor Summary Founded in 1981, Aspen has evolved over the years into a vendor of a broad array of applications for supply chain management, process design and control, and e-business. Aspen Technology takes its name from ASPEN (Advanced System for Process Engineering), a synthetic fuels research project begun by the Department of Energy in the mid 1970s. CEO Law Read More...
Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

digital advertising  Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of Read More...
True Digital Dashboards and Support Strategic Effectiveness
Digital dashboards provide visibility into key performance indicators through simple visual graphics within a browser, such as gauges, charts, and tables. They

digital advertising  Digital Dashboards and Support Strategic Effectiveness Digital dashboards provide visibility into key performance indicators through simple visual graphics within a browser, such as gauges, charts, and tables. They can drive strategic effectiveness, but only if the true meaning of digital dashboard is understood, and if the person responsible for maintaining the dashboard knows the business rules of the organization. Read More...
ArticSoft
ArticSoft provides public key infrastructure (PKI)-enabled encryption and digital signature products. ArticSoft's products protect files, folders, e-mails

digital advertising  infrastructure (PKI)-enabled encryption and digital signature products. ArticSoft's products protect files, folders, e-mails, instant messages, Web pages, and content in any application. Users can generate x.509-compliant certificates/keys using the company's software or import them from any certificate authority. ArticSoft also provides a comprehensive security education center where users can read beginner guides and white papers on PKI, view online demos, or download free trials of the software. Read More...
Data-driven Design
Creating and maintaining a successful digital experience that drives business results requires the right research insight, design, technology, and ongoing

digital advertising  and maintaining a successful digital experience that drives business results requires the right research insight, design, technology, and ongoing optimization. Forrester conducted an online survey of 209 digital experience professionals in the US to evaluate current practices around Web site monitoring and digital experiences. Read about the adoption, benefits, and challenges of current data-driven design processes. Read More...
SAP Acquires hybris
SAP has rocked the e-commerce/digital commerce world this week with the announcement of its intention to acquire hybris. Whether you believe that this is a

digital advertising  trends, the e-commerce and digital commerce space has become a hotbed of innovation. The SAP and hybris partnership seeks to raise the ante. hybris hybris is a Switzerland-based “commerce technology company” founded in 1997 that has recently reported terrific growth—a compound annual growth rate of 83% since 2009. It now claims some 500 customers, a reported 650 employees, and annual revenues in excess of $100 million. hybris will become an independent business unit of SAP. SAP’s vision for Read More...
Publisher-controlled Ad Networks
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their

digital advertising  Networks Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected technologies, they can collect and connect their data, and rediscover profitable business models. Download this white paper to learn more. Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

digital advertising  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More...

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