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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
direct e mail marketing software:
E-mail Marketing vs. Spam: A 10-round Smack-down. ...
Download <strong>E-mail Marketing vs. Spam: A 10-round Smack-down</strong>.
Comments: ...
Published:
2010-03-11
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
direct e mail marketing software:
... Electronic Mail Marketing, Email Marketing Software
... Business Email Marketing, Direct Marketing, Direct
Email Marketing ... Company, Promotional E-Mails, Email ...
Published:
2010-03-11
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Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
direct e mail marketing software:
... Learn about nine key strategies for e-mail marketing
success, including best practices for reactivation techniques, automatic message-based e-mail,
and the all ...
Published:
2010-03-11
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Abstract:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s
online relationship with customers will be increasin (...)
Excerpt related to
direct e mail marketing software:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are ex...
Published:
2010-03-11
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Abstract:
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted
e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can
your business claim numbers this high? If not, find out how (...)
Excerpt related to
direct e mail marketing software:
... Source: Listrak. Document Type: White Paper Description: A recent study by Jupiter Research found that
e-mail marketers using Web analytics click-stream data to ...
Published:
2010-03-11
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
direct e mail marketing software:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
direct e mail marketing software:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
direct e mail marketing software:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source:
RightNow Technologies. Document Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
direct e mail marketing software:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
direct e mail marketing software:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
direct e mail marketing software:
... of leads from direct mail marketing responses; Support
for ... entry of leads from e-mail marketing responses;
... and Distribution , Enterprise Marketing Management (EMM ...
Published:
-
Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
direct e mail marketing software:
... marketing material as possible, including direct mail
and e-mail marketing pieces, brochures ... and enterprise
resource planning (ERP) software companies were ...
Published:
2008-09-01
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
direct e mail marketing software:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
direct e mail marketing software:
... The marketing strategists were seeking a customer relationship ...
I refuse to use e-mail, surf the Web, use ... phone, let alone deal with
software programs.” (Dan ...
Published:
2010-03-11
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Abstract:
The current market trend is towards vendors that can provide comprehensive solutions for small and medium sized enterprises
(SME) with a justifiable return on investment (ROI), and Exact seems to have a fair shot at making a mark. (...)
Excerpt related to
direct e mail marketing software:
... to corporate lead generation and marketing programs has ... are still
only offered through separate direct sales forces ... They also sell e-Synergy
to their installed ...
Published:
2004-03-03
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
direct e mail marketing software:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
During Insights 2003, Best Software announced several new industry-specific kits and a strategic acquisition in support of
its vertical product strategy, which targets manufacturers, distributors, nonprofits and accountants. More than 40,000 accounting
and bookkeeping firms currently use or recommend Bes (...)
Excerpt related to
direct e mail marketing software:
During Insights 2003, Best Software announced several new industry-specific kits and a strategic acquisition in support of
its vertical product st...
Published:
2003-07-25
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Abstract:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response
to the increasing demand for single vendor solutions for operational and analytical CRM applications. This news comes less
than four months after E.piphany bought Octane Software to (...)
Excerpt related to
direct e mail marketing software:
Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response to
the increasing demand...
Published:
2000-10-05
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Abstract:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family and to be subsequently exerted, as there is always a large time bracket from concept to actual materialization.
Further, integration is never a simple feat. (...)
Excerpt related to
direct e mail marketing software:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family an...
Published:
2002-12-23
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Abstract:
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected
from standard advertising companies such as DoubleClick and put to use in the Permission email area. (...)
Excerpt related to
direct e mail marketing software:
... service has increased response rates to e-commerce sites ... As with
all electronic mail, the cost of Permission ... approximately 90% less than standard direct
mailings ...
Published:
2000-02-02