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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 direct mail advertising


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

direct mail advertising  to feed the more directed kinds of advertising like AudienceNet. Things will change, to be sure, but the continuing growth in revenues from selling advertising will remain the same.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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Documents related to » direct mail advertising

Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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Anti-Spam Software: An Effective Way to Fight Spam.


Spam is unsolicited junk mail sent to you or your mail server. People who indulge in such activities are called spammers. These are sent by commercial advertisers who may offer dubious products, get rich schemes, products that do not suit your life style, promote illegal activities, etc. The intent here is to make you spend money. Almost 60% to 70% of spam is related to porn. There is another type of spammer who sends large number of e-mails that flood your mailbox or mail server. This white paper provides information about spam, losses caused by spam, how spam works and suggests key features that a good anti-spam software should have.

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E-mail Discovery: Amendments to Federal Rules of Civil Procedures


The rise of electronic records is having a profound effect on business litigation. Electronic records are now so important that the litigation rules in US federal courts have been officially amended to give judges and litigants more guidance on coping with records. IT managers tasked with setting policies for e-mail retention should understand the amended rules before any lawsuit is started or anticipated. Learn more.

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Building an Enterprise Communications Strategy: Beyond Voice Mail


With today’s varied communication technologies, there are more ways than ever to stay in touch—and more pressure to respond immediately. This and the need to prioritize multiple messages prove that companies must provide employees with tools suited to managing an increased flow of messages. Learn more about second-generation enterprise communication solutions and how your company can deploy them for maximum benefit.

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Analysis of Adobe’s Integration of IslandData’s Automated E-mail


Adobe’s support site receives approximately 1.3 million client inquiries per month and has been in need of an automated response system to decrease escalating support costs.

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