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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 direct mail marketing


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

direct mail marketing  be made available for direct download or through a specialized web page called a landing page . This page requires users to provide basic information about themselves before they can download your white paper, simultaneously helping you grow your list of e-mail contacts. E-mail lists can be organically grown from your own base of professional contacts. You can utilize existing contacts from Outlook or even from a professional social networking site like, LinkedIn, by exporting them and then importing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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E-mail and Fax Services


It’s still a must-have to manage faxes and e-mail across your trading partners. You need a simple way to automate these transactions into a single system, speed up cash cycle times, reduce errors—and save time. Learn about the value-added network (VAN) from Inovis, and discover how it can help you convert inbound e-mail and fax transactions and convert outbound transactions to fax, with transaction visibility.

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Net Direct


Net Direct Inc. was founded in 1995 to provide open source solutions to small, medium, and large businesses. Net Direct's focus is to help its customers enhance business performance through best-in-class systems, networking, and software technologies. The company is an IBM business partner. Net Direct services cover a range of operating systems, Internet and networking technologies, custom software development, and technology audits. Net Direct is headquartered in Ontario, Canada.

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How Secure is Your E-Mail?


A party interested in viewing point to point e-mail can visit one of numerous news groups and hacking web sites for a full instruction set and tools to read your mail

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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From E-mail Bankruptcy to Business Productivity


Most strategies for dealing with e-mail deluge involve getting more power out of the e-mail solution: greater storage or better spam filters. But what if you’ve got the problem all wrong? The purpose of technology, including e-mail, is to enhance employee productivity. Find out how online collaboration tools can help you reduce the e-mail deluge, streamline information management, and increase overall productivity.

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