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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 direct mail marketing


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

direct mail marketing  be made available for direct download or through a specialized web page called a landing page . This page requires users to provide basic information about themselves before they can download your white paper, simultaneously helping you grow your list of e-mail contacts. E-mail lists can be organically grown from your own base of professional contacts. You can utilize existing contacts from Outlook or even from a professional social networking site like, LinkedIn, by exporting them and then importing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » direct mail marketing

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

direct mail marketing  Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

direct mail marketing  customers, including much better-performing direct competitors Chordiant Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

direct mail marketing  information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the IT budget and give it to the CMO to spend on software as a service (SaaS) for leads creation and nurturing. As most of the chief information Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

direct mail marketing  include: Introducing variable data direct mail pieces into event-triggered campaigns previously delivered via email only. Driving responses from traditional marketing communications, such as trade publication ads and direct mail, to campaign and prospect-speciic online landing pages. Leveraging web tracking information such as web page visits to trigger email, direct mail or call center touch points. Deploying surveys with email campaigns in order increase customer insight. When deploying a multi-channel Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

direct mail marketing  Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

direct mail marketing  These acquired capabilities integrate directly to Deltek’s Maconomy enterprise resource planning (ERP) system so agencies can do project accounting and run a right tight financial ship. So, in the near term, Deltek has the obvious opportunity to introduce Traffic LIVE to its existing Maconomy install base in the marketing agency world, and to introduce Maconomy as the ERP system for Traffic LIVE’s customers. The vendor now has a stronger offering for new agency customers—the ability to manage the Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

direct mail marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

direct mail marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

E-mail as Intellectual Property


E-mail is more important to companies than ever, since sensitive information is e-mailed both inside and outside the organization. However, growth in overall e-mail volume, driven by more sophisticated spamming attacks, as well the need to ensure content is suitable for purpose, means that we now must reconsider how we view e-mail management within the organization.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

direct mail marketing  than normal. Constantly changing directions confuses your prospects. Let's say your most recent sell was to a computer manufacturer. Now you want to switch to the discrete manufacturing space, when all along you have been proclaiming software development for process. Sure, make the sale, but don't let it change your focus—at least not after the first sale. Constantly changing your marketing plan destroys your credibility. Trying to be all things to all prospects is a bad business plan—and a worse Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

direct mail marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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