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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 direct marketing best practices


Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting
To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers provide the best

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » direct marketing best practices

Best Practices in Creating a Strategic Finance Function


Many chief financial officers (CFOs) have started to take on new strategic roles. Their goals are to enforce stricter controls to ensure legal and regulatory compliance, offer strategic insights into the internal and external business environment, and connect the business strategy with daily operations through performance tracking. Learn more about the changing role of the CFO in today’s finance organization.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success


New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).

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Running and Optimizing the Business of IT: The SAP Best-practices Approach


IT has long been seen as one of the best ways to address the challenges of the business environment. Yet the complexity and rigidity of IT infrastructure keep IT from fully serving the business. IT could better help serve your customers and reduce business costs if it were provided as a service. Find out more about IT service management standards and best practices, with a focus on SAP’s approach to IT optimization.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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How to Keep Your Best Customers and People in Tough Times


In the on-demand webcast how to keep your best customers and people in tough times, you'll find out how to build closer relationships with your exi...

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CRM Best Practices Adoption


Customer relationship management (CRM) best practices aren’t well recognized by many companies. Disappointment with CRM systems usually results from poor strategies that don’t focus on a specific set of business capabilities to increase revenues or reduce costs. How well does your company stack up? Learn about CRM best practices, pinpoint the best opportunities for quick wins, and build an action plan to close the gaps.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Case Study: TradeTools Direct


Since opening its first location in 1987, Australia’s TradeTools Direct has become a multilocation retailer to customers in the building trade. When it came time to transition from its cumbersome paper-based record-keeping system, the company chose Pronto Software. Find out how Pronto’s fully integrated point-of-sale (POS) system and accounting functions helped TradeTools increase efficiency and improve customer service.

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