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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

direct marketing mail  Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase Read More...

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

direct marketing mail  moving in the right direction, and has huge financial, sales and personnel resources to throw at the problem. Nevertheless, users are advised to consider both product maturity and functionality in their evaluations and make comparisons to competitive offerings. Users should also be aware of the fact that SAP has a limited product alliance tradition. Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea...
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Documents related to » direct marketing mail


A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

direct marketing mail  A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

direct marketing mail  approach. While using large direct marketing databases of anonymous profile information, ADAPTe displays itself to the user as a personalized shopping assistant. It builds individualized profiles only for shoppers who request such assistance. One of the features of the shopping assistant is that it allows the shopper to notify it about gift shopping. So, when you are shopping for something special for Aunt Minnie ADAPTe will not mix those purchases with your own personal preferences; but it will remember Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

direct marketing mail  The Art and Science of E-mail Marketing The Art and Science of E-mail Marketing Source: Listrak Document Type: White Paper Description: When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key Read More...
Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

direct marketing mail  Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Source: Technology Evaluation Centers Document Type: Certification Report Description: Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The Read More...
Take the Direct Road to Success with Seamless DSD
The future, they say, is demand-driven. Not having the data you need to forecast your supply and demand processes means you’re in the slow lane toward a successful future. But if you already know store information is vital to your supply chain, you’re halfway there. Go the distance: learn how direct store delivery (DSD) solutions can give your consumer package goods (CPG) company more control over supply chain processes.

direct marketing mail  Take the Direct Road to Success with Seamless DSD Take the Direct Road to Success with Seamless DSD Source: SAP Document Type: White Paper Description: The future, they say, is demand-driven. Not having the data you need to forecast your supply and demand processes means you’re in the slow lane toward a successful future. But if you already know store information is vital to your supply chain, you’re halfway there. Go the distance: learn how direct store delivery (DSD) solutions can give your consumer Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

direct marketing mail  7 Secrets to Effective Follow-up Marketing 7 Secrets to Effective Follow-up Marketing Source: InfusionSoft Document Type: White Paper Description: Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. 7 Secrets to Effective Follow-up Marketing style= border-width:0px; />   comments powered by Read More...
E-mail Archiving: A Business-critical Application
Small and medium businesses are especially vulnerable to disruptions caused by e-mail loss, compliance demands, and the threat of e-discovery. Yet these companies may not have adequate resources to deal with these risks on their own. Learn how your business can benefit from e-mail archiving, and in particular a hosted e-mail archiving service, to combat data loss, and realize greater productivity and competitiveness.

direct marketing mail   Read More...
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate?

direct marketing mail  Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Source: Maximizer Software Document Type: Case Study Description: Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about Read More...
Case Study: TradeTools Direct
Since opening its first location in 1987, Australia’s TradeTools Direct has become a multilocation retailer to customers in the building trade. When it came time to transition from its cumbersome paper-based record-keeping system, the company chose Pronto Software. Find out how Pronto’s fully integrated point-of-sale (POS) system and accounting functions helped TradeTools increase efficiency and improve customer service.

direct marketing mail  Case Study: TradeTools Direct Case Study: TradeTools Direct Source: Pronto Software Document Type: Case Study Description: Since opening its first location in 1987, Australia’s TradeTools Direct has become a multilocation retailer to customers in the building trade. When it came time to transition from its cumbersome paper-based record-keeping system, the company chose Pronto Software. Find out how Pronto’s fully integrated point-of-sale (POS) system and accounting functions helped TradeTools increase Read More...

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