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Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

direct marketing mail  Business Email Marketing , Direct Marketing , Direct Email Marketing , Marketing Solutions , Email Marketing Services , Email Marketing Campaign , Small Business Email Marketing , Internet Marketing Email , Email Online Marketing , Web Email Marketing , Email Marketing Solution , Email Marketing Company , Promotional E-Mails , Email Marketing Tips , Email Blasting , Internet Ads , Email Newsletters , Email Marketing Tools , Email Marketing Best Practices . In an unpredictable economy, it is becoming Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » direct marketing mail


Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

direct marketing mail  that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM solution) in parallel. Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

direct marketing mail  customers, including much better-performing direct competitors Chordiant Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

direct marketing mail  information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the IT budget and give it to the CMO to spend on software as a service (SaaS) for leads creation and nurturing. As most of the chief information Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

direct marketing mail  Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches Read More...
IBM to Sell Aptiva Direct
IBM announced plans to stop selling its Aptiva line of PCs through retail outlets.

direct marketing mail  to Sell Aptiva Direct IBM to Sell Aptiva Direct R.A. Krause - October 20th, 1999 Event Summary October 18, 1999 International Business Machines Corp. announced that, starting January 1, 2000 it will only sell its Aptiva line of consumer PCs through its ShopIBM website. This move follows on the heels of its recent announcement of cuts in the PC organization (See TEC News Analysis article: IBM to Make Cuts in PC Business Real Change, or Just Buying Time? 10/13/99). Although the Aptiva is aimed Read More...
E-mail 101
The first e-mail programs were created in the late 60s/early 70s—simpler times, when everyone on the network was trustworthy. Even knowing what we know today

direct marketing mail  basic email protocols,email message data,translating names into ip addresses,email sender header,transmission control protocol and internet protocol,mail exchange,email deliverability,simple mail transfer protocol,email-reading software,ethernet physical protocol Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

direct marketing mail  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
E-mail Clustering and Cloud E-mail Services
There has been a lot of buzz about the new cloud computing paradigm. But can cloud computing offer the same benefits as clustering? Find out more in a

direct marketing mail  cluster and the only direction that makes sense given the technological status and demand of the industry. How Do the Two Technical Solutions Compare? This second most likely question is very adequate as well: why would anyone need to replace a cluster in the first place? Such high-end solutions are expensive and very resilient on their own, so is there a real need to go any further? To answer this, we'll have to take a look at some widely used systems to see what's currently missing and what else can be Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

direct marketing mail  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

direct marketing mail  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

direct marketing mail  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More...
GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct
GMAC is pushing for enterprise-wide web enablement of existing IT assets to support customer self-service platforms. NEON Systems’ Shadow Direct product gives

direct marketing mail  With NEON Systems Shadow Direct GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct M. Reed - March 5, 2001 Event Summary GMAC Insurance group, a subsidiary of General Motors Acceptance Corporation (GMAC) was tasked by General Motors Corporation to build a customer service website. This required access to multiple years of legacy data in the ADABAS database system. This case study, provided by the vendor and further researched by TEC, investigates how NEON Systems ' Shadow Direct product, a part Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

direct marketing mail  Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business Read More...

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