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E-mail Response Management
E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s

direct response marketing  use wizard that can direct email to an appropriate person or location for easy retrieval. Actions are taken at the server level for increased coverage, so that team members no longer need to save and forward important email messages, flooding inboxes in the process. Intelligent Messaging Assignment There is no need to manually drag and drop messages. Intelligent messaging assignment eliminates the need to have a human agent manually redirect or forward email messages to the appropriate staff. The right Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » direct response marketing


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

direct response marketing  effectiveness of multichannel (including direct mail, telemarketing, customer service centers, computer-telephony-interaction (CTI), the web pages, e-mail, etc.) marketing campaigns that leverage the input from marketing analytics. The other way to segment these applications would be to discern whether they are designed to primarily improve the use of marketing resources or to improve the value proposition to customers, or both. The focus of the first is on designing and creating a marketing strategy, Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

direct response marketing  best practices of traditional direct marketing. Expert systems technology is primarily rules-based, where the marketing specialists set the rules. An inference engine observes the behavior of shoppers and generates recommendations for cross-sells and up-sells. With the inference engine focusing on behavioral aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many Read More...
Know Thy Market Segment's Price Response
Since no variable can influence margins as much as pricing, almost all companies need to approach the management of selling prices, discretionary discounts, and

direct response marketing  product line, but the direct sales and indirect channel still receive hefty incentives that favor existing product lines, the sales folks will logically not care to pursue sales for the new (but unrewarding) product line. Also, what if a manufacturing company's salespeople are paid on the volume of purchase orders, and continue to sell under heavy discounts or by overpromising nonexistent features to customers? The company's profits will likely dwindle quickly as a result. There have been many examples Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

direct response marketing  capability to manage email, direct mail, surveys, landing pages and web tracking. Utilizing a single platform in place of several point solutions will reduce overall technology expenditures, increase productivity by minimizing the shufle of data between systems, and provide better visibility into touch points with prospects and customers. Web Analytics Integrated with Email Marketing Improves Performance The use of web analytics to target email campaigns improves revenue by nine times more than the use Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

direct response marketing  too long—forever—to create brochures, direct mail pieces, Web content, etc. Everyone has their own favorite product benefit, usually based on nothing more than gut feeling. There's no internal belief in the current message to your market. Your target audience response to your marketing message is lukewarm, at best. You might wonder why I refer to positioning as a company-wide process. After all, isn't marketing—specifically product marketing—responsible for creating the product message? Sure, but Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

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Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

direct response marketing  Web content management system,WCM software,WCM solution,WCM system,Kentico Enterprise Marketing Solution,Kentico EMS,Kentico Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

direct response marketing  the customer, and change direct marketing via the Xchange 9 platform. This development is in sharp contrast to using traditional data mining tools or writing complex structured query language -based (SQL) queries to leverage historical information and to produce predictive models long after the marketing opportunity has past. Nevertheless, the former Xchange applications have since hardly promoted Amdocs as an integrated OSS for CSPs. The reason being that within the marketing automation (MA) market, Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

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QlikTech Launches Direct Discovery to Combine Big Data with In-memory Technologies
As part of its approach to big data, QlikTech, the provider of in-memory–based business intelligence (BI) solution QlikView, is launching Direct Discovery, a

direct response marketing  Launches Direct Discovery to Combine Big Data with In-memory Technologies As part of its approach to big data, QlikTech, the provider of in-memory–based business intelligence (BI) solution QlikView, is launching Direct Discovery, a new offering that enables direct access to big data sources using QlikView apps. Direct Discovery is able to link data already in-memory with data coming from big-data sources on the fly, giving users the capability for rapid analysis and without a pre-loading Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

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