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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 direct response marketing


E-mail Response Management
E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s

direct response marketing  use wizard that can direct email to an appropriate person or location for easy retrieval. Actions are taken at the server level for increased coverage, so that team members no longer need to save and forward important email messages, flooding inboxes in the process. Intelligent Messaging Assignment There is no need to manually drag and drop messages. Intelligent messaging assignment eliminates the need to have a human agent manually redirect or forward email messages to the appropriate staff. The right

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets RFI/RFP Template

Insurance and Investment, Marketing Automation, Sales Force Automation (SFA), CRM Analytics, Call Center and Customer Service, Professional Services Automation (PSA), e-CRM, E-Mail Response Management, Industry Vertical Module Availability, Product Technology  

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Documents related to » direct response marketing

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

direct response marketing  effectiveness of multichannel (including direct mail, telemarketing, customer service centers, computer-telephony-interaction (CTI), the web pages, e-mail, etc.) marketing campaigns that leverage the input from marketing analytics. The other way to segment these applications would be to discern whether they are designed to primarily improve the use of marketing resources or to improve the value proposition to customers, or both. The focus of the first is on designing and creating a marketing strategy, Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

direct response marketing  capability to manage email, direct mail, surveys, landing pages and web tracking. Utilizing a single platform in place of several point solutions will reduce overall technology expenditures, increase productivity by minimizing the shufle of data between systems, and provide better visibility into touch points with prospects and customers. Web Analytics Integrated with Email Marketing Improves Performance The use of web analytics to target email campaigns improves revenue by nine times more than the use Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

direct response marketing  best practices of traditional direct marketing. Expert systems technology is primarily rules-based, where the marketing specialists set the rules. An inference engine observes the behavior of shoppers and generates recommendations for cross-sells and up-sells. With the inference engine focusing on behavioral aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

direct response marketing  marketing ROI,business analytics,IBM Business Analytics Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

direct response marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM


HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM.

direct response marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

direct response marketing  and opportunities is overwhelming. Direct marketers are pretty familiar with the essential search process. Knowing your customer, modelling and testing before execution - it’s what direct marketers do best. Add three further conditions (trial, technology and a relevance filter) and you’re on your way to a successful search environment. 3. Trial Testing online need not be a significant investment of your time or funds. The aim of testing is to learn more about customers and their behaviour. 4. Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

direct response marketing  marketing survival guide,marketing,survival,guide,survival guide,marketing guide,marketing survival. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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