It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about the enemy within? And what if it is in fact a company's strongest resource?
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of the Unknown, the Art of War, and Competitiveness A man goes to knowledge as he goes to war, wide awake, with fear, with respect and with absolute assurance. Going to knowledge or going to war in any other manner is a mistake, and whoever makes it, will live to regret his steps. The Teachings of Don Juan , Carlos Castaneda It is a natural human reaction to fear the unknown. Perhaps these feelings are a self-protecting mechanism, and necessary to maintain the s tatus quo , to preserve feelings of