Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
disadvantage to internet
relevant customer data. The disadvantage of compiling information in this manner is the time and effort required to log-in, navigate and gain access to each application's island of information, not to mention the danger of working with outdated data. According to award-winning journalist, Jean V. Murphy, CRM is increasingly being viewed as an enterprise-wide solution ' one whose applications and processes need to integrate with other systems at all customer touch points. The purpose, she says, is to