Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it.
In this blog post, I will explain why
campaigns). Despite these obvious disadvantages of social media, the advantages mentioned above make it a social phenomenon. What Does SCRM Do? If a CRM product integrates with social media tools, is it SCRM? What about tools that can be used to monitor blogs, social media Web sites, etc? In my opinion, SCRM takes advantage of social media to make CRM more efficient. In other words, instead of taking the phone book and calling people to market your services, now you can search people on Facebook and