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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 distributing function on marketing


The Renewed Finance Function: Extending Performance Management Beyond Finance
The role of the finance team has changed recently, due to increased oversight from regulators, more active investors, and company-specific changes in business

distributing function on marketing  out into their organizations thus, distributing financial and operating information in an effort to allow business and functional managers to make more timely decisions in extraordinarily competitive markets. The role of the finance function is changed by three things: Regulations on the one hand, with competition and investor expectations on the other. As a result, the finance function is pulled in two directions. Chapter 1: The Strategic CFO Over the last decade, finance executives have evolved from

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers


Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.

distributing function on marketing  billion company, manufacturing and distributing snacks, beverages, cheese and dairy, and other convenience or grocery food items. Among its successful products, the company counts seven brands worth over $1 billion and 50 brands worth over $100 million. And with 90,000 employees and 159 manufacturing plants worldwide, it is truly a global player. Szafranski explains Kraft's complex situation: The challenge in the consumer goods industry for us and a number of our peer companies, is the complexity and Read More

The ERP Ecosystem


Three major parties (vendors, consulting services, and adopting organizations) are identified in the ERP ecosystem, in which different parties need different key success factors. This article also discusses some challenges that may have an impact on the ERP ecosystem.

distributing function on marketing  to adopting organizations and distributing the benefits through the food chain. However, challenges exist from factors both internal and external to the ERP ecosystem. In order to maintain a sustainable ecosystem, all the parties need to work together to push ERP to a new height. Read More

How One Distributor Played Wal-Mart's Distribution Game-And Won


As a supplier to Wal-Mart, appliance manufacturer Haier America was required to implement a radio frequency identification (RFID) tagging system. To satisfy this requirement and to keep costs to a minimum, Haier needed a solution that would seamlessly integrate with its current enterprise resource planning (ERP) application. That’s why it turned to a custom-designed modification package. But was it enough for Wal-Mart?

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How to Defend Against New Botnet Attacks


In 2008, botnets were responsible for 90 percent of spam. The ever-changing nature of botnets makes them hard to detect and even harder to defend against—and these compromised “robot” computer networks don’t seem to be going away in the near future. Learn about new and sophisticated botnets, how they can affect your business network, and the steps you can take to protect your company from a botnet attack.

distributing function on marketing  and is, once again, distributing spam proving the sophistication and longevity of these converged threats. The closure of McColo Corporation’s operations did not diminish the risks to business from botnets. It demonstrated the global scale, sophistication and efficiency of botnet operations. The rise of spam and the potential threats they represent to businesses will increase despite closure of McColo Corporation. The technologies that enable botnets to perpetuate widespread fraud, block IT systems, Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

distributing function on marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

distributing function on marketing   Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

distributing function on marketing   Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

distributing function on marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

BI: On Demand, On Premise, Open Source, or Outsourced?


On-premise or on-demand, business intelligence (BI) solutions can help businesses become more intelligent about key processes. But what are the benefits to implementing cloud-based BI over traditional software? Are on-demand BI applications as popular in the enterprise as they are with midmarket companies? And what are some reasons people don’t outsource BI? Find out the answers to these questions and more. Download this guide now.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

distributing function on marketing  Amdocs,customer relationship management,CRM,call center,operations software,communications service provider,business process outsourcing,customer life cycle Read More

What On Earth Is Going On With SSA?


In order to avoid sinking into oblivion following its recent acquisition, System Software Associates (SSA) has recently made decisive moves to put itself back on the global enterprise business solutions map. Renaming itself as SSA Global Technologies in August was one of the moves. Will the market give it a second chance?

distributing function on marketing   Read More