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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 distributing function on marketing


The Renewed Finance Function: Extending Performance Management Beyond Finance
The role of the finance team has changed recently, due to increased oversight from regulators, more active investors, and company-specific changes in business

distributing function on marketing  out into their organizations thus, distributing financial and operating information in an effort to allow business and functional managers to make more timely decisions in extraordinarily competitive markets. The role of the finance function is changed by three things: Regulations on the one hand, with competition and investor expectations on the other. As a result, the finance function is pulled in two directions. Chapter 1: The Strategic CFO Over the last decade, finance executives have evolved from

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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How to Defend Against New Botnet Attacks


In 2008, botnets were responsible for 90 percent of spam. The ever-changing nature of botnets makes them hard to detect and even harder to defend against—and these compromised “robot” computer networks don’t seem to be going away in the near future. Learn about new and sophisticated botnets, how they can affect your business network, and the steps you can take to protect your company from a botnet attack.

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How One Distributor Played Wal-Mart's Distribution Game-And Won


As a supplier to Wal-Mart, appliance manufacturer Haier America was required to implement a radio frequency identification (RFID) tagging system. To satisfy this requirement and to keep costs to a minimum, Haier needed a solution that would seamlessly integrate with its current enterprise resource planning (ERP) application. That’s why it turned to a custom-designed modification package. But was it enough for Wal-Mart?

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Business Intelligence for Process Industries


The IT investments that have allowed firms in process industries to increase the efficiency of their operations and supply chains have also created vast stores of data. Unfortunately, many companies are still unable redeploy that data to drive innovation. Learn how the next generation of business intelligence (BI) tools can help your company gain a competitive advantage by harnessing the information IT systems generate.

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Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision Makers


Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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The World in Crisis: A Report on the Impact on Global Outsourcing Relations


As companies come to grips with current fiscal realities, choices may result more from reaction than the use of sound judgment. Removing vital resources and reducing services can create an even lower return on investment (ROI) than existed before downsizing. Outsourcing may offer a solution. Learn about the effects that the present financial situation will have on the outsourcing community, including buyers and suppliers.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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