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The Five Keys to World-class Distribution
When looking at extended enterprise resource planning (ERP), supply chain management (SCM), or customer relationship management (CRM) solutions, some companies

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ERP for Distribution Industries
Enterprise resource planning (ERP)—distribution software is designed for companies in the distribution and logistics industries. Traditional distribution businesses focus on moving goods t...
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Documents related to » distribution channels in marketing


TEC's Mid-market ERP-Distribution Buyer’s Guide
Midsize manufacturers and distributors now have access to an array of powerful software solutions that simply weren’t available before. But with so many choices

distribution channels in marketing  to support their growing distribution channels that include company-owned retail and outlet stores, retail catalog and mail-order operations, an Internet Web site and wholesale accounts, including high-end specialty retailers and spas, corporate gifts and business-to-business. Business Issue Satisfied with the ability to utilize their back-office Sage ERP X3 functions to make more informed decisions, streamline operations and perform insightful product planning, the company next turned its attention to Read More
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

distribution channels in marketing  and limiting brands and distribution channels to foster an aura of exclusivity. Marketing execution defines the logical flow of activities executed by a marketing department, which supports the core policies. The CMO leads the organization to develop optimal market analysis, marketing planning, marketing operations, and so forth, based on the policies covering brands, customers, and channels. For example, in the case of the automaker, the marketing group might establish a campaign that limits contacts to Read More
Case Study: Wholesale Distribution and Sales Industry
The company is the leading producer and distributor of roast and ground coffee, in Romania. After entering the Romanian market in 1995, the company has already

distribution channels in marketing  Study: Wholesale Distribution and Sales Industry The company is the leading producer and distributor of roast and ground coffee, in Romania. After entering the Romanian market in 1995, the company has already captured a market share of almost 50 percent. However, en route to this enviable position there were significant challenges to be overcome throughout its sales and marketing organization. Find out how a new business intelligence (BI) system helped. Read More
Manufacturing Strategies that Win: IT’s New Role in the Cloud
With acceptance of cloud-based strategies growing among manufacturers of all types and sizes, it’s easier than ever to make the business case for transitioning

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Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

distribution channels in marketing  also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability. Read More
SAP In-memory Appliance (SAP HANA): The Next Wave of SAP In-memory Computing Technology
Download this datasheet to get a rundown of SAP HANA's functionality and the benefits it can provide for your business.

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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

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Keeping Projects in View and Costs in Line
In construction and services, matching the right people to the right projects is mission-critical if those projects are to show actual profits. But determining

distribution channels in marketing   Read More
Keeping Cash Flow in Focus While Driving Business Performance
One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for

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Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

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A New Discipline in E-mail Etiquette: Creating Confidence in Enterprise E-mail
E-mail is a powerful business tool that most enterprises can’t live without. Unfortunately, along with its capability of accelerating commerce, productivity

distribution channels in marketing   Read More

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