-
Abstract:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D
investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment.
Microsoft CRM remains both a threat and an opportunit (...)
Excerpt related to
dmtf smash:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and
R&D investment, its strong c...
Published:
2003-08-29
-
Abstract:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D
investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment.
Microsoft CRM remains both a threat and an opportunit (...)
Excerpt related to
dmtf smash:
Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and
R&D investment, its strong c...
Published:
2003-08-29
-
Abstract:
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM
space and suddenly re-focus on BPM may be regarded as a not quite deliberate move, but rather as a sudden act of taking another
plunge. Is the Applix move a harbinger of the future (...)
Excerpt related to
dmtf smash:
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM
space and suddenly re-fo...
Published:
2003-03-11