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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 do it yourself email marketing


CRM and Technological Solutions: Be the Customer
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer

do it yourself email marketing  Support ). If you do all of those things, you've won me as a Customer For Life . Figure 1. These are the four steps at the heart of any CRM implementation. Constantly bring yourself back to these questions: By adding this bit of functionality through my CRM implementation, am I: Making it easier for the customer to access the information about our products or services that they need? Making it simple for the customer to transact and track their order with us? Fulfilling the customer transaction in a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born


Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more difficult to implement, and less likely to satisfy - either buyers of the software or their customers. Keep your eye on the ball: your customers, and your business.

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Geocoding: Acquiring Location Intelligence to Make Better Business Decisions


By geocoding your address data, you have the location intelligence that helps you see patterns and create new opportunities to grow your business. There are three levels of positional accuracy, based on budget and business needs, as well as more enhanced levels of geographic accuracy. Learn more about geocoding, and how you can use it to perform market-specific data analysis—to strengthen customer relationships and more.

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Recession? Steal Market Share by Increasing Customer Service!


During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner.

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'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: SAP AG


SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented-Here (NIH) approach to software development and delivery, to a seemingly quite open approach of broad development alliances, company acquisitions, Internet portals development, and a deep, new relationship with IBM for both technology sharing as well as bolstering IBM Consulting’s support for SAP’s new multiple mySAP.com™ initiatives. 'Collaborative' and 'SAP' were not two words you might have ever seen in the same article. You’re seeing it now.

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Building Your Business Case for Best-practice IT Services Delivery


Whether it’s for an in-house delivery model or an on-demand model, a business case needs to justify the total value of a solution. This ensures that the selected delivery model will help reduce operational costs and drive continuous value from IT investments. Learn how to properly prepare a business case that includes a total cost of ownership (TCO) analysis to assess both cost impacts and line-of-business impacts.

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The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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If It Ain’t Broke, Don’t Fix It!!!


“If it ain’t broke, don’t fix it.” If this proverb were applied in today’s operations, every organization would be in a reactive mode of maintenance and work against the lean manufacturing concepts. Any breakdown or downtime on the manufacturing floor, in the warehouse, in transportation, or any other business process will create missed customer commitments, failed deliveries, idle time, and

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Beating IT Recession Blues


IT spending is often an issue for companies, but in difficult economic times it’s even more important to see what benefit IT can bring to the business. But IT investments are most effective when they improve business performance. Find out the degree to which organizations in the United Kingdom (UK) understand what IT is doing for their businesses, and in particular how some companies measure this and benefit from it.

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