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Deltek's Second Bite at the IPO Cherry (Part I)
In the last decade or so of covering the enterprise applications market, I've witnessed so many products and vendors disappearing and reappearing under a

dod brand name letter  US Department of Defense (DoD) and like agencies, and are thus audited by the Defense Contract Auditing Agency (DCAA) . During the 1990s, Deltek evolved to become a niche vendor of project-based enterprise systems, primarily to the architectural, engineering, and construction industries, in addition to government contractors. While its flagship enterprise resource planning (ERP) product Deltek Costpoint (for larger customers, evaluate this product ) was released in 1995, in 1998 Deltek acquired former Read More...
PLM for the Fashion Industry
Product Lifecycle Management (PLM) for Fashion is an evaluation model containing tailored PLM criteria and extra functionalities that serve the specificities of this industry in order to help fa...
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Documents related to » dod brand name letter


Crowdtap
The Crowdtap Influencer Marketing platform offers enterprises the option to identify brand aficionados. In so doing, businesses can gather real-time feedback

dod brand name letter  The Crowdtap Influencer Marketing platform offers enterprises the option to identify brand aficionados. In so doing, businesses can gather real-time feedback and be able to mobilize these people as brand advocates. Social marketing means peer-to-peer marketing, as people tend to trust an acquaintance's recommendation more than a business's promotional messages. Crowdtap's platform takes advantage of this human characteristic and supports enterprises in their efforts to mobilize peer influencers. Read More...
The Name and Ownership Change Roulette Wheel for Marcam Stops at SSA Global Part Five: Merger Impact and Challenges
Like previous SSA Global's acquisitions, this merger too seems aimed at enlarging the existing customer base, market share, and, more importantly, the

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Dynamic Content in Action: DiscountBeautyCenter.com Case Study
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns

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10 Strategies for Choosing a Mid-market ERP Solution
For a midsized company, finding the right enterprise resource planning (ERP) system is a tall order@but that’s not always a bad thing. Now, big-name vendors are

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Business Software Firms Sued Over Implementation - Lawsuits Bring ERP Problems to Light
Although glitch-plagued software implementations are nothing new, the growing number of brand-name firms reporting big troubles with their multimillion-dollar

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Frontstep (Nee Symix Systems) A Step Closer To A Turnaround
While Frontstep reported its fourth consecutive loss in Q2 2001, which was also the first quarter the company operated under the new name, the latest license

dod brand name letter  (Nee Symix Systems) A Step Closer To A Turnaround Frontstep (Nee Symix Systems) A Step Closer To A Turnaround P.J. Jakovljevic - February 26, 2001 Event Summary On January 24, Frontstep, Inc. (NASDAQ: FSTP), a leading provider of business systems for mid-sized distributors and manufacturers, announced financial results for the second quarter and six months ended December 31, 2000. Revenue from new license fees was $17.2 million, up 11% from the same quarter last year. Total revenue was $34.1 Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

dod brand name letter  and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What's the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company's new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented Read More...
New DoD Regulations for the Cybersecurity Age: Implementing and Paying for the DFARS UCTI Safeguarding Contract Clause
The Department of Defense (DoD)’s acquisition clause on safeguarding unclassified controlled technical information (UCTI) affects DoD contractors of all sizes

dod brand name letter  DoD Regulations for the Cybersecurity Age: Implementing and Paying for the DFARS UCTI Safeguarding Contract Clause The Department of Defense (DoD)’s acquisition clause on safeguarding unclassified controlled technical information (UCTI) affects DoD contractors of all sizes. Failure to comply with the requirements or to report a cyber incident now constitutes a breach and could result in fines or contract termination. Aronson’s white paper addresses many of the issues surrounding the new clause, Read More...
Knosys Seeks Clarity With A Name Change
Knosys, Inc. has announced that it has changed its company name to ProClarity Corporation. The goal of the name change is to leverage the strength of the

dod brand name letter  Seeks Clarity With A Name Change Knosys Seeks Clarity With A Name Change M. Reed - May 25, 2001 Event Summary Knosys, Inc. has announced that it has changed its company name to ProClarity Corporation . The goal of the name change is to leverage the strength of the ProClarity product line and to align its corporate and product brand identities. ProClarity Corporation stated that it will continue to empower companies to increase efficiency and effectiveness by providing a platform for delivering Read More...
Fast Is No Longer Fast Enough
Fashion brands and retailers are learning that simply changing processes isn’t enough to add value to their business, turning to product lifecycle management

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Ring the Bell: Tableau Goes Public
Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its

dod brand name letter  the Bell: Tableau Goes Public Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its initial public offering of its 8.2 million Class A shares. At a public price of $31 per share, 5 million shares are being offered by Tableau Software and 3.2 million shares are being offered by other selling stockholders. Acting as lead joint book-running managers for the offering are Goldman, Sachs & Co and Read More...
What’s in a Name?
Hewlett-Packard, following a path recently trod by IBM, has decided to maintain a single 'e-PC' product name, eliminating the e-Vectra and e-Brio names.

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Finding the Key to Small Manufacturer’s Profits - Part 1
This post starts with a trivia question: Please name the mid-market enterprise resource planning (ERP) vendor that has existed the longest in the market with an

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Infor Opens HQ in New York, and Reveals New Brand
What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October

dod brand name letter  Opens HQ in New York, and Reveals New Brand What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October 18, 2012, when Infor announced the grand opening of its new headquarters in New York City. This move not only announced the vendor’s new “digs,” but also introduced Infor’s new brand. The related press release briefly touched on Hook & Loop—Infor’s new in-house design agency. In addition, Read More...

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