X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 doubleclick


DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

doubleclick  Kevin O'Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of user privacy resulting from DoubleClick's plans. DoubleClick's stock price has dipped from $135 at the start of the year to $79 after the announcement by the two web sites. Abacus

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » doubleclick

I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

doubleclick   Read More

Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

doubleclick   Read More

Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

doubleclick   Read More

Microsoft Hopes to Win Over Consumer Privacy Advocates


Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

doubleclick   Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

doubleclick   Read More

Xchange Adds To The List Of CRM Point Solutions' Casualties


Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.

doubleclick   Read More

Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented


A patent has been issued on a technique for sharing cookie information between different domains. Why?

doubleclick   Read More

Assessing FinancialForce.com’s Early Years


FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.

doubleclick   Read More

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

doubleclick   Read More