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 doubleclick


DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

doubleclick  Kevin O'Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of user privacy resulting from DoubleClick's plans. DoubleClick's stock price has dipped from $135 at the start of the year to $79 after the announcement by the two web sites. Abacus D

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » doubleclick

Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

doubleclick  unusually low profile, while DoubleClick (NASDAQ: DCLK) and Engage (NASDAQ: ENGA) enact the Battle of the Titans in the press. Now Real Media has opted to reach for the gold ring. And its reach is not small. Figure 1 compares Real Media's offering with the initial offerings for three Internet advertising companies that went public - DoubleClick, Engage, and NetGravity (later purchased by DoubleClick). It shows the value of the offering as projected in the initial filing document and the value the company Read More

Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

doubleclick  a planned merger with DoubleClick Inc. (NASDAQ: DCLK). DoubleClick is an outsourcing service which differs from NetGravity's AdCenter in that DoubleClick accumulates information about ads served to particular users, regardless of which site the user had visited, and uses that information to target ads to users based on their past history. Under the terms of the merger, DoubleClick will issue 0.28 shares of DoubleClick common stock for each share of NetGravity common stock. DoubleClick stock hovered Read More

I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

doubleclick  when Internet advertising leader DoubleClick bought Abacus Direct for $1.7 billion, alarm bells went off for privacy advocates, as well as in the offices of the Federal Trade Commission. Before the acquisition DoubleClick knew you by a coded number. It knew that you visited this bookstore site, that health information site, and, yes, even the online gaming site. The first time you visited any of the 11,500 Web sites using DoubleClick to serve ads, DoubleClick dropped a cookie on your machine and made an Read More

DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

doubleclick  News For Privacy Advocates? DoubleClick Merger Good News For Privacy Advocates? D. Geller - October 13, 2000 Event Summary NetCreations, Inc. was founded in 1995 by current CEO Rosalind Resnick and CTO Ryan Scott Druckenmiller. Ms Resnick was one of the early celebrities of the Internet revolution. A business journalist who began covering the Internet from its inception as a commercial concept, she founded the NetGirl Forum on America Online, which during her tenure in 1995 and 1996 was one of the most su Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

doubleclick   E.piphany , Pivotal , DoubleClick , and Aprimo are some of the providers of such functionality. Marketers can design multilayered marketing campaigns filtering by customer segments and using the contact center capability to reach their target through multiple channels such as phone, portals, email, direct mail, and PDA. The second functional category widely provided is electronic marketing. Such a solution offers a web-accessible, enterprise resource that manages and delivers essential information to Read More

Xchange Adds To The List Of CRM Point Solutions' Casualties


Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.

doubleclick  direct competitors Chordiant Software, DoubleClick, SAS and Unica . While marketing management software vendor Unica was initially marked as a very likely buyer of the company, the vendor, however, announced on March 10 that it had elected not to make a bid for the Xchange's assets. Rather, Unica has announced a migration plan from Xchange's solutions to its Affinium platform. The vendor has reportedly decided not to participate in the auction, because Xchange's main assets — the software developers Read More

Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented


A patent has been issued on a technique for sharing cookie information between different domains. Why?

doubleclick  the kind that got DoubleClick in trouble. It could be as simple as a user id. Suppose that a publisher runs a family of related websites, say www.goldflutes.com and www.silverflutes.com, devoted to collectors of musical instruments. (Neither site exists as of the writing of this article.) It is in the publisher's interest, and arguably in the users' as well, that if a person registers on, or even visits, goldflutes.com then that person be automatically recognized by silverflutes.com. Since there is a larg Read More

Assessing FinancialForce.com’s Early Years


FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.

doubleclick  servers such as Google DoubleClick for Publishers , and FinancialForce Billing, creating one integrated process. By providing 360-degree account and agency views from a single cloud solution, online publishers can analyze an account’s opportunities, insertion orders, impressions served, click rates, billing, and receivables, all from one place. Many of the current systems for selling, tracking, and billing advertising were designed for print, or the early dot.com days, and lack integration into new Read More

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

doubleclick  part of chinadotcom/CDC ), DoubleClick , and Aprimo are some of the providers of such functionality. By using a campaign management tool, marketers can design multilayered marketing campaigns filtered by customer segments, and use the contact center capability to reach their target through multiple channels such as phone, portals, e-mail, direct mail, and personal digital assistant (PDA). Another functional category that falls within this realm and is also widely provided for is electronic marketing, whic Read More