A company’s success depends upon its ability to make smart decisions and respond quickly in a highly volatile environment. When a company has a relevant and clearly stated Purpose, Mission, Vision, and Values, which are understood by all employees, both management and employees are in a superior position to put strategies and actions into place that propel the organization forward.
J. Diezemann & J. Dowling - May 5, 2000 The Issue Without a clearly stated Purpose, Mission, Vision, and Values, employees, including IT professionals, lack adequate guidance and boundaries of empowerment. This lack of context is likely to result in them taking actions that are consistent with their individual ''visions'' but collectively fail to maximize business value from their efforts. The vast majority of personnel who fill corporate ranks at all levels, show up to work each day with the desire to do