For retailers, current technology advancement means increased in-store and online competition, readily available product information and reviews, and increased purchase decisions. Consumers have much more information at their fingertips while in a brick-and-mortar store. The rise of the mobile shopper has brought showrooming into a new age.
This white paper outlines some factors a smart shopper is looking for and how a retailer can adapt to changes in shopping behavior to make the most of showrooming activities.
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