-
Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
e crm strategy:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
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Abstract:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Excerpt related to
e crm strategy:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Published:
2000-03-17
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Abstract:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented-Here (NIH) approach to software development
and delivery, to a seemingly quite open approach of broad development alliances, company acquisitions, Internet portals development,
and a deep, new relationship with IBM for bot (...)
Excerpt related to
e crm strategy:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented- Here (NIH) approach to software development
and delivery, to a ...
Published:
2001-09-22
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
e crm strategy:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Excerpt related to
e crm strategy:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Published:
2001-11-26
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Abstract:
On August 3, Lawson Software, a provider of Internet-enabled business applications, announced it had won the largest contract
in its history to extend its healthcare market leadership. Earlier, on July 20, Lawson Software announced financial results
and its year-over-year growth statistics for the year e (...)
Excerpt related to
e crm strategy:
On August 3, Lawson Software, a provider of Internet-enabled business applications, announced it had won the largest contract
in its history to ex...
Published:
2000-08-24
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Abstract:
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers. (...)
Excerpt related to
e crm strategy:
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.
Published:
2000-05-04
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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
e crm strategy:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
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Abstract:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy
mosaic (...)
Excerpt related to
e crm strategy:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has...
Published:
2002-08-15
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Abstract:
On July 20, SAP AG, the leading provider of enterprise business software applications, announced its results for the quarter
ended June 30, 2000. Despite an 18% decrease of net income, a notable increase of license revenue in all markets worldwide
was encouraging. (...)
Excerpt related to
e crm strategy:
On July 20, SAP AG, the leading provider of enterprise business software applications, announced its results for the quarter
ended June 30, 2000. ...
Published:
2000-08-23
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Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
e crm strategy:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
e crm strategy:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Excerpt related to
e crm strategy:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Published:
2000-07-05
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Abstract:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least overlap (gray area) with the other MBS ERP products (i.e., MBS Great Plains, MBS Navision, and MBS Axapta). (...)
Excerpt related to
e crm strategy:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least o...
Published:
2003-09-04
-
Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
e crm strategy:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
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Abstract:
Pivotal, had been feeling the competitive pressures coming from many directions. Despite many mid-market and niche CRM vendors'
attempts to overcome these challenges, many will continue to struggle to avoid insolvency, while the luckier ones that have
some attractive point solutions, such as partner rela (...)
Excerpt related to
e crm strategy:
Pivotal, had been feeling the competitive pressures coming from many directions. Despite many mid-market and niche CRM vendors'
attempts to overco...
Published:
2004-02-07
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Abstract:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a beneficiary in every way. (...)
Excerpt related to
e crm strategy:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a benefic...
Published:
2003-08-30
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Abstract:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to former
ERP stardom given the company's recent product enhancements, new partnerships and customer base retention/expansion initiatives? (...)
Excerpt related to
e crm strategy:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to
former ERP stardom given the...
Published:
2002-02-18
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Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
e crm strategy:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
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Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
e crm strategy:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13