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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
e marketing solution:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
e marketing solution:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering
an attractive value proposition to its channel, Navision could be telling us that the appropriate offering might be the recipe
to thrive even during difficult economic climate. (...)
Excerpt related to
e marketing solution:
By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering
an attractive value ...
Published:
2001-11-28
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
e marketing solution:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
e marketing solution:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
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Abstract:
As the current market trend is towards vendors that can provide well-rounded but vertically focused solutions for medium-sized
companies, Navision seems to have positioned itself to take a lead other vendors may find hard to emulate. The merger outline
was sound, the common groundwork has been identified (...)
Excerpt related to
e marketing solution:
As the current market trend is towards vendors that can provide well-rounded but vertically focused solutions for medium-sized
companies, Navision...
Published:
2001-12-03
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Abstract:
Like many of its peers, Symix Systems, one of the leading mid-market enterprise applications vendors, has been making a big
push into the e-commerce market. A new Symix subsidiary called Frontstep, which was formed in January 2000, has been actively
rounding out its e-business product and strategic consu (...)
Excerpt related to
e marketing solution:
Like many of its peers, Symix Systems, one of the leading mid-market enterprise applications vendors, has been making a big
push into the e-commer...
Published:
2000-10-25
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
e marketing solution:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
J.D. Edwards believes in the possibilities (both in terms of technology and sell-ability) of Collaborative Commerce. How
far have they gotten in that vision? Are they a good bet if you also have visions of C-Commerce dancing in your head? (...)
Excerpt related to
e marketing solution:
JD Edwards believes in the possibilities (both in terms of technology and sell-ability) of Collaborative Commerce. How far
have they gotten in ...
Published:
2001-09-18
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
e marketing solution:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and
ease of use advantages over many of its rivals - it oft (...)
Excerpt related to
e marketing solution:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Onc...
Published:
2001-10-24
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
e marketing solution:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Not many people know of WAM Systems, a privately held supply chain management vendor situated in a Philadelphia suburb.
Emboldened by growing interest and new venture capital, the company intends to make its presence known. (...)
Excerpt related to
e marketing solution:
Not many people know of WAM Systems, a privately held supply chain management vendor situated in a Philadelphia suburb. Emboldened
by growing int...
Published:
2001-01-08
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
e marketing solution:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
IFS arrived over five years ago on U.S. shores, with a Christmas-bag full of software components that run from the front-office
to back-office and back again. They’re here to play, to get recognized, and win some big Collaborative Commerce engagements.
We’ll see if they’ve got the stuff to do it. (...)
Excerpt related to
e marketing solution:
IFS arrived over five years ago on US shores, with a Christmas-bag full of software components that run from the front-office
to back-office and...
Published:
2001-10-22
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Abstract:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented-Here (NIH) approach to software development
and delivery, to a seemingly quite open approach of broad development alliances, company acquisitions, Internet portals development,
and a deep, new relationship with IBM for bot (...)
Excerpt related to
e marketing solution:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented- Here (NIH) approach to software development
and delivery, to a ...
Published:
2001-09-22
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Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
e marketing solution:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22
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Abstract:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user conference that took place in Nashville, TN from May 15 to May 17. We express our view regarding its latest
announcements and strategic direction. (...)
Excerpt related to
e marketing solution:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user confe...
Published:
2000-05-22
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Abstract:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business
software products. On October 5, MicroStrategy and NCR announced agreements that will make NCR the OEM reseller of Microstrategy's
product line, and allow Microstrategy to take over th (...)
Excerpt related to
e marketing solution:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business software
products. On Oct...
Published:
1999-10-06
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Abstract:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will bode well for price conscious consumers due to increased production and therefore reduced costs, to meet
the existing (and growing) demand for wireless messagin (...)
Excerpt related to
e marketing solution:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will b...
Published:
2000-08-30