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Data Mining: The Brains Behind eCRM
Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data

ecrm article  matter. Some objectives of eCRM are to: Enable marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team Assist organizations in improving telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes Tailor relationships with customers to improve customer satisfaction and maximize profits Identify the most profitable Read More

Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Documents related to » ecrm article


Symix Expands Its Product Offering While Remaining Profitable
Symix Systems, Inc. announced, it had completed the acquisition of Profit Solutions, Inc. (

ecrm article  January 20, 2000. PSI's eCRM Front Office(TM) is one of the industry's first completely Web- based CRM solutions, delivering marketing automation, sales management, service management, and business intelligence. The eCRM Front Office applications will be integrated with Front Step's eBusiness software suite to provide a complete, Internet-based customer service, customer intelligence, and customer relationship and response solution. As an eCRM business unit within Front Step, PSI independently markets to Read More
Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

ecrm article  searching for a specific ECRM solution, that solution should be on the URL associated with the creative. Internet searchers have low patience levels, and if they cannot immediately find what they are looking for on your site they will give up and move on to the next result on the list. This concludes Part Two of a three-part article on successful online advertising. Part One addressed the question Why Internet Advertising? Part Three will cover Geographical Targeting and Fraud Prevention Programs. Read More
The Importance of Server Robustness in CRM
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many companies have failed to focus on

ecrm article  on these principles. Wintouch eCRM is a hosted CRM solution designed by Touchtone Corporation to run on IBM iSeries servers. IBM's iSeries is an open-standard system, and has the capability of integrating diversified hardware and software. Moreover, IBM claims that iSeries can virtually run any technology. This coupled with the reputation of IBM's servers as reliable, seemly makes WinTouch a robust system. IBM today is recognized not only as a leader in large IT projects, but also as a major player in Read More
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

ecrm article  Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara's case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that could hurt this market in the future is a privacy scare. Angara has a good privacy model in that they never get to see information that Read More
Should North Americans Send More Software Development Work to China?
This article discusses the risks and opportunities related to outsourcing software development to China. It concludes that China, as an outsourcing destination,

ecrm article  North Americans Send More Software Development Work to China? Nowadays in North America, finding a developer from India to back up the software you are using is probably as easy as finding Made in China on the tag of the jacket you are wearing. But, have you ever thought that one day China—the mighty hard goods producer—will become much stronger on the soft side? The past few years have seen China's tremendous efforts on promoting its software development capability—and it has gained a st Read More
Is One Country Good Enough to Handle Your Outsourcing Business?
Recently, I touched on the idea of building a vendor portfolio to help manage risks associated with software outsourcing practices in the article Should North

ecrm article  One Country Good Enough to Handle Your Outsourcing Business? Recently, I touched on the idea of building a vendor portfolio to help manage risks associated with software outsourcing practices in the article Should North Americans Send More Software Development Work to China? I’d like to use this blog post to give some complementary readings for those who read the article and felt the vendor portfolio idea interesting. The concept of “portfolio” is very prominent in the finance world. “In Read More
How to (Ab)Use Your Employees as a Social Platform
Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts

ecrm article  to (Ab)Use Your Employees as a Social Platform Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon , which depicted current social guidance efforts by a few large brands such as Pepsi, Dell, Gap, and Intel. She brought up the interesting point that Pepsi is mulling over the idea of engaging its employees—i.e., its most treasured resource—in extracurricular activities. And this is exactly what I want to discuss with you today. What Is Emplo Read More
The People Factor: Accelerating Supply Chain Transformation Through Education
This article summarizes the findings from a study of why customers failed to attain the full value potential of their SCM projects. Most SCM projects continue

ecrm article  People Factor: Accelerating Supply Chain Transformation Through Education Introduction In software implementations, we constantly talk about need to balance people, process, and technology . Yet, to date, most SCM projects continue to focus much of their energy on technology implementations and simply pay lip service to end-user training and executive alignment. We are now a decade into the technology-enabled supply chain journey, and the lessons learned thus far dictate that this attitude must and wil Read More
Software Evaluation, Selection, and Procurement
The statistics for completing packaged software implementation projects are grim. This article examines how the software evaluation, selection, and procurement

ecrm article  Evaluation, Selection, and Procurement Introduction A 1995 Standish Group research study based on over 8000 software implementation projects found that nearly one third of the projects were canceled before completion. And over 50% of the projects cost nearly twice their original estimates. The study further concluded that only 16% of all software projects are completed on time and on budget (only 9% for large companies) 1 . With these grim statistics firmly in hand, a plethora of books, white Read More
Top Business Objectives When Adopting PLM
This article presents research findings on business objectives to adopt PLM based on software selection projects and surveys conducted by TEC. Drawing and

ecrm article  product design,change management,product development,new product development,sourcing,engineering product development,lean engineering,product design engineering,product design process,3d product design,engineering processes,integrated product development,absolute product design,new product development process,product development process Read More
The Path to Healthy Data Governance through Data Security
Companies today are challenged to maintain their data safe and secure from hackers and others with unauthorized access. In his article, TEC business

ecrm article  Path to Healthy Data Governance through Data Security The appropriate handling of an organization’s data is critically dependent on a number of factors, including data quality, which I covered in one of my earlier posts this year. Another important aspect of data governance regards the managing of data from a security perspective. Now more than ever, securing information is crucial for any organization. This article is devoted to providing insight and outlining the steps that will put you on the path Read More
Is Your Enterprise Application on a Road to Nowhere?
Consolidation is a well-documented trend and is to be expected in the market for enterprise applications. This article outlines the evolution of the enterprise

ecrm article  Your Enterprise Application on a Road to Nowhere? Originally published - December 22, 2006 Your business changes continuously. You add and drop service or product lines. Your customers demand new and challenging levels of flexibility or integration with their operations. New laws and regulations require that you track more and more data on your operations in highly specific formats. And there is the relentless demand to increase operational efficiency and product quality year after year while reducing Read More
Integrated EAM for Hotels: An Overview
According to a recent NYT article, the hotel industry saw record revenue last year reaching $138 billion, growing $28 billion from the previous year. In

ecrm article   Read More
Integration is the Name of the Game in Software Systems
This article, originally published in Engineering Times, on how companies are employing ERP is based on an interview with Ben Spencer, TEC’s Senior Director of

ecrm article  is the Name of the Game in Software Systems Introduction    For a manufacturer seeking better communication between its engineering and manufacturing wings, as well as a design-build engineering firm trying to expand its profit margins, a business process streamlined across the entire enterprise is a valuable commodity. Companies are using enterprise resource planning (ERP) software tools at an increasing rate to help smooth the rough edges of their business practices. ERP attempts to integrat Read More
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