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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well

elements of crm  Guide to the Must-have Elements of Every Successful CRM Initiative 8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. The Salesforce.com Foundation was created to apply the core strengths of salesforce.com to help organizations further their social mission, deepen their impact, and better the lives of those in need. The Foundation has offices Read More
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » elements of crm


The Changing Face of CRM
The recent economic slowdown has illustrated how interwoven our global economies really are. The demands to increase enterprise performance has accelerated

elements of crm  Higher, Stronger—in that the elements of the customer centric enterprise are similarly aligned. The features and functions mentioned here are all designed to drive a higher level of performance than what traditional CRM tools offer. In these lean economic times, there is great competition for your customers’ business. Brand loyalty cannot be counted on to generate revenue. The current global economy and the many sales and marketing delivery systems available to the business place are increasing Read More
Three Es of CRM
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate

elements of crm  and equity, the critical elements of CRM will require a transformational effort for many organizations. Having a customer focus must be much more than something that managers talk about. In Phase II of CRM, continually redefining the customer experience will require that innovation becomes a core capability of the organization. Just as important, execution will require aligning all functions of the organization-not just those that directly face the customer -by integrating the three E's into the Read More
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

elements of crm  that requires the three elements of senior management leadership, program management and change management. It is the intention of the model not to be prescriptive as to a specific methodology to get there but rather to better understand the destination and the tools that need to be in place to get to some desired level of achievement. Remember, CRM is a journey, not a destination. However, on the road one needs signs to make sure that you are on course; likewise, successful implementations require a Read More
The Lexicon of CRM - Part 2: From J to Q
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for

elements of crm  web site that combines elements of targeted information relevant to a given audience. For example, a company might set up a supplier portal, including information only relevant to their suppliers (such as inventory levels, corporate contact information, instructions for shipping and invoicing the company for parts shipped, etc.). Portlets - These are sub-areas, or windows, within a Portal, that contain different pieces of information. For example, in an Employee Portal, you might have Portlets that Read More
The Pain and Gain of Integrated EDI Part One: The Pain of Integrated EDI
The real action is in merging the influx of electronically transmitted data with existing information already being processed within the ERP system, and the

elements of crm  Pain and Gain of Integrated EDI Part One: The Pain of Integrated EDI The Pain of Integrated EDI There is more to the best-of-breed versus integrated suite dilemma than mere data synchronization between two disparate enterprise applications. Electronic data interchange (EDI) capability, which for some high-volume industries like automotive suppliers has become a unpleasant required, has been made more dangerous by the level of work that must be dedicated to ensure the accuracy of incoming and outgoing Read More
Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective
For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever

elements of crm  the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI. Read More
CRM: Big is Not Always the Best
Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise

elements of crm  Big is Not Always the Best CRM: Big is Not Always the Best If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Now, because your sales, marketing, customer service and management departments have all the information they need, they're able to run with it. With Oncontact CRM, they can make quick, informed decisions every time they communicate with a prospect or customer. Source : Oncontact Software Resources Related to CRM: Big is Not Read More
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access

elements of crm  for Financial and Insurance Markets Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide Read More
Soaring across the Regions: A View of the Impact of the Internet on Business
The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a

elements of crm  across the Regions: A View of the Impact of the Internet on Business The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more. Read More
The Future of Talent Management: Underlying Drivers of Change
The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements

elements of crm  Future of Talent Management: Underlying Drivers of Change The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements. These factors are dramatically influencing the way people work, the way companies are organized, and the way talent is managed. This paper explores how current business and talent management processes and technology must evolve in order to effectively deliver business value in the next 5 Read More
The Case of A Boutique Vendor's Benefits of Focus - IRM Corporation
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its

elements of crm  Case of A Boutique Vendor's Benefits of Focus - IRM Corporation Introduction A tightly focused vendor, IRM Corporation ( www.irm-net.com ), has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market food manufacturers who sell to the foodservice and vending markets. The Company In the article Boutique Vendors Bring Big Value we discussed how focus can create highly specialized solutions that better serve their niche markets. Our Read More
Exactus CRM
EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service

elements of crm  CRM EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service functionality, as well as potential customer and opportunity management, and marketing campaigns lists. It also offers complete customer history overviews, automated event management, and search functionality within a knowledge base. Read More
In Search of Clarity: Unraveling the Complexities of Executive Decision Making
Decision making is at the core of all business activity, as executives set strategy and manage operations by weighing a vast array of factors to arrive at the

elements of crm  and hard analysis, two elements which are the bedrock of all good decision-making. “Human beings are inherently scenario thinkers,” she observes, but “decision-making processes can be dominated by upfront numerical analysis”. She refers to scenario-building as “disciplined imagination, a combination of analysis, creativity, and discussion.” Scenarios do not make the decisions; rather they provide a common intellectual background against which choices can be discussed, tested and agreed, and Read More

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