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 email marketing program


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

email marketing program  Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today:

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » email marketing program

E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

email marketing program  off spreadsheets, PowerPoint, and email. While those are certainly considered “technology,” they’re not collaborative technology solutions supporting a single version of the truth, one-to-many and many-to-many collaboration, and multi-process, multi-tier performance measurement and benchmarking, which I believe S&OP Stages 3 and higher require.   We see a strong desire for a platform—a business network—supporting both enterprise and trading partner collaboration, and cross-functional Read More

Recession? Steal Market Share by Increasing Customer Service!


During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner.

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Exact Software--Working Diligently Towards the "One Exact" Synergy Part Two: Macola, the ERP and BAM Solutions


In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond traditional ERP solutions’ scope by allowing its users to define business rules, workflow, and exception alerts and events. Also, Exact Event Manager addresses the challenge of not knowing about existing and potential business problems or of learning of them too late by providing a way for organizations to define and respond to critical, time-sensitive data across the entire enterprise.

email marketing program  In addition, with traditional email correspondence, there are no effective tools to ensure that tasks are completed on time or as directed. To that end, Macola ES provides a closed loop workflow so that tasks remain visible throughout the company and sometimes by the customer until completed. In this manner, organizations should rather quickly realize the benefit of a consistent execution of business processes, thus improving interactions with customers, employees, and business partners. This is Part Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

email marketing program  With the ROI for email marketing reportedly $57.25 for each dollar spent3, it is tempting to implement a single channel marketing strategy. However, a marketing plan built solely around email marketing, or any other individual communication channel, is as risky as betting a retirement investment on a single stock. A well balanced marketing portfolio leverages a mix of online and ofline marketing mediums and requires a single marketing platform for managing the different marketing tactics in order to Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

email marketing program  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Driving the Change Agenda through a Low Overhead Program Office


You are your Projects! They maintain your corporate vitality. A Program Office can significantly contribute to strategy realization by ensuring that the right projects are launched in the right manner, at the right time, for the right reasons.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

email marketing program  to Manage: E-mail Marketing Email Marketing is also known as : E Marketing , Email Marketer , E-Mail Marketing , Bulk E-Mail , E Blast , E Communication , Electronic Communication , B2B Email Marketing , Electronic Marketing , E-Mail Marketing Techniques , Electronic Mail Marketing , Email Marketing Software , Business Email Marketing , Direct Marketing , Direct Email Marketing , Marketing Solutions , Email Marketing Services , Email Marketing Campaign , Small Business Email Marketing , Internet Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

email marketing program  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More

Aras Selected for Dow R&D Program Management


Dow recently selected the Aras Innovator product lifecycle management (PLM) solution suite for project and program management in one of its core research and development (R&D) groups. Working with Aras partner FISHER/UNITECH, Dow will implement Aras program management and project management to allocate, track, and coordinate valuable design and engineering resources.

email marketing program  industry watch, plm, ppm, project management, primavera, aras, Dow, program management, Aras Innovator, R&D Read More

Why Selecting an ERP System Is Like a 12-Step Recovery Program


So, I was looking over this article, and it suddenly occurred to me that there are uncanny similarities between AA’s 12-step program and the ERP selection process. Is your business on the road to recovery? Find out! *Step 1 "We admitted we were powerless over alcohol—that our lives had become unmanageable." ERP selection translation: For “alcohol,” substitute “broken business

email marketing program   Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

email marketing program  – may include an email marketing solution, a survey-building tool, a custom-built landing page and much more. However, the lack of integration between these tools and the fact that these tools are list-based instead of databasedriven often leads to duplication of efforts, lack of data consistency and poor follow-up. However, today’s latest generation of marketing automation solutions allow you to run virtually every aspect of a campaign from a single, integrated marketing solution. This reduces data Read More

IFS to Launch IFS Touch Apps Partner Program


After having announced the launch of a number of cloud mobile apps, and in keeping with the mobility theme, IFS announced the new IFS Touch Apps Partner Program at the IFS World Conference 2012 in Gothenburg, Sweden. The program, which is aimed at delivering new smartphone apps to IFS customers, will officially launch on November 15, 2012, and five partners have already signed on.

email marketing program   Read More

Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!


This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read.

email marketing program  Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive! This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read. Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

email marketing program  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More