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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 email marketing program


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

email marketing program  Marketing Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Recession? Steal Market Share by Increasing Customer Service!


During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner.

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Exact Software--Working Diligently Towards the "One Exact" Synergy Part Two: Macola, the ERP and BAM Solutions


In 2003, Exact Software announced the general availability of Macola Enterprise Suite (ES), the latest version of the company's ERP solution, which goes beyond traditional ERP solutions’ scope by allowing its users to define business rules, workflow, and exception alerts and events. Also, Exact Event Manager addresses the challenge of not knowing about existing and potential business problems or of learning of them too late by providing a way for organizations to define and respond to critical, time-sensitive data across the entire enterprise.

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Driving the Change Agenda through a Low Overhead Program Office


You are your Projects! They maintain your corporate vitality. A Program Office can significantly contribute to strategy realization by ensuring that the right projects are launched in the right manner, at the right time, for the right reasons.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Aras Selected for Dow R&D Program Management


Dow recently selected the Aras Innovator product lifecycle management (PLM) solution suite for project and program management in one of its core research and development (R&D) groups. Working with Aras partner FISHER/UNITECH, Dow will implement Aras program management and project management to allocate, track, and coordinate valuable design and engineering resources.

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Why Selecting an ERP System Is Like a 12-Step Recovery Program


So, I was looking over this article, and it suddenly occurred to me that there are uncanny similarities between AA’s 12-step program and the ERP selection process. Is your business on the road to recovery? Find out! *Step 1 "We admitted we were powerless over alcohol—that our lives had become unmanageable." ERP selection translation: For “alcohol,” substitute “broken business

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